With many aspects of business today focusing on driving information to consumers through the use of the internet, some business owners believe that a 'set it and forget it' mentality can still work. Whether you are using blogs, social media posts, a company website, email blasts, or other online marketing tools to deliver data to your target audience, you need to periodically review it and keep it relevant, fresh, and up-to-date. You simply cannot set it up and then forget it exists if you want your online presence to get results. This same concept is true about your content marketing strategy.Read More
Whether your current content marketing campaign is based off tons of research and planning or you've just taken a stab at what you think needs to be done, there are a few key signals that you're heading in the wrong direction. Don't ignore these five warning signs that might be trying to tell you that you're off to a rocky start.
If a builder is going to build a house, there are a few steps that he has to take before he can get to work. He has to create a blueprint, gather his supplies, and lay his foundation all before beginning to build. He can't simply decide to build a house one day, find a plot of land, and go build it.
We all know how important content marketing is, and we all know that in order to succeed, not only do you have to produce great content that engages the reader, you’ve also got to publish it on a regular basis. All too often that means that something is going to suffer.
The content you create has a huge impact on the future success of your business: it effects everything from how prospects and customers perceive your company and how easily they are able to find you through organic searches to how interested will be in interacting with you on social media.
You just wrote the greatest blog post ever. You hit publish and you're ready for a day full of traffic. However, two hours after you've published your best blog post ever, it has hardly gotten any hits.
We talk a lot about the need for freshness in content marketing. But if you’ve been at it for a while, freshness can start to feel frustratingly elusive. How can you stay au courant with your marketing strategy and content?
When people interact with a customer service team that sounds scripted and the solutions seem one-size-fits-all, they feel alienated and lose interest in doing more business with that company. The same is true for content marketing. If your content looks like it was rolled fresh out of a machine, with little thought towards the individuals who will read it, people will look somewhere else for solutions to their problems.
Businesses of every size face marketing challenges. Startups have to make a name for themselves in a hyper-competitive economic climate, while large corporations need to maintain a personal touch and view their customers as more than just a number. For companies that are past the startup phase but are still a small business, effective content marketing is crucial for continued growth. Here are 6 ways you can use content marketing to help your organization grow.
A buyer persona is a hypothetical profile of a real person who buys from a business or influences the buying process. These profiles include basic information about a person such as gender, age, income, marital status, and professional goals. When used effectively, buyer personas help a company in numerous ways. Here are five important reasons that your business should take the time to develop buyer personas for your service or product.