--- title: Content Marketing Methods to Keep Readers Coming Back description: Want to keep your readers coming back again and again? Check out these content marketing methods for increased reader retention! image: https://www.zerys.com/hubfs/shutterstock_256495909.jpg --- [![Zerys ..plan on content success](https://www.zerys.com/hs-fs/hubfs/Zerys/Zerys_With_Tagline_Medium.png?width=404&height=60&name=Zerys_With_Tagline_Medium.png "Zerys ..plan on content success")](https://www.zerys.com/) - [![Schedule a Free Consultation](https://no-cache.hubspot.com/cta/default/90897/4d8da028-6fca-4bb2-b66d-42b9f61a9ec0.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/4d8da028-6fca-4bb2-b66d-42b9f61a9ec0) [![Login](https://no-cache.hubspot.com/cta/default/90897/c60778ef-078f-429e-822b-0300d9081cc8.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/c60778ef-078f-429e-822b-0300d9081cc8) - Menu - For Business - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - ![Z3i](https://www.zerys.com/hs-fs/hubfs/Zerys/Z3i_icon.png?width=57&height=30&name=Z3i_icon.png) #### Managed Content Services [ Pricing ](https://z3i.zerys.com/PricingCalculator.html) [ Learn More ](https://www.zerys.com/managed-content-services/zerys-certified-specialists) [ Reviews ](https://www.zerys.com/zerys-user-feedback) [ HubSpot Services ](https://z3i.zerys.com/PricingCalculator.html) [![Get Started Now](https://no-cache.hubspot.com/cta/default/90897/925cb5c1-2f05-490d-a72f-f5ef91ac7129.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/925cb5c1-2f05-490d-a72f-f5ef91ac7129) - ![Zerys](https://www.zerys.com/hs-fs/hubfs/Zerys/zerys_icon.png?width=34&height=34&name=zerys_icon.png) #### Zerys Content Platform (DIY) [ How It Works ](https://www.zerys.com/how-it-works) [ Price Guide ](https://www.zerys.com/suggested-freelance-writing-pay-rates) [ Video Tutorial Library ](https://www.zerys.com/video-tutorial-library) [ API for Developers ](https://www.zerys.com/api) [ Get Started Now ](https://my.zerys.com/create-new-account.html) - For Agencies - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - ![Zerys For Agencies](https://www.zerys.com/hs-fs/hubfs/Zerys/ZFA_Logo_Small.png?width=98&height=40&name=ZFA_Logo_Small.png) - Manage all your clients' content in one place Invite your clients into white-labeled portal Build a scalable, profitable content service! As Low as **$15** /document [ Create a Free Agency Account ](https://agency.zerys.com/create-new-account.html) [ Learn More ](https://www.zerys.com/zerys-for-agencies) - [ How It Works ](https://www.zerys.com/zerys-for-agencies) [ Agency Pricing ](https://www.zerys.com/suggested-freelance-writing-pay-rates) [ Video Tutorial Library ](https://www.zerys.com/video-tutorial-library) [ API for Developers ](https://www.zerys.com/api) [ Reviews ](https://www.zerys.com/zerys-user-feedback) - [ For Writers ](https://www.zerys.com/writers) - [ Pricing ](https://z3i.zerys.com/PricingCalculator.html) - [ Blog ](https://www.zerys.com/content-marketing-blog-0) - Resources - ![Arrow](https://www.zerys.com/hubfs/Zerys/header_menu_arrow.png) - [ What is Content Marketing? ](https://www.zerys.com/what-is-content-marketing) [ White Papers and Ebooks ](https://www.zerys.com/content-marketing-learning-resources) [ Case Studies ](https://www.zerys.com/case-studies) [ Reviews ](https://www.zerys.com/zerys-user-feedback) [ Company ](https://www.zerys.com/about-us) - [ Infographics ](https://www.zerys.com/content-marketing-infographics) [ Statistics ](https://www.zerys.com/content-marketing-statistics) [ Quotes ](https://www.zerys.com/content-marketing-quotes) [ Contact Us ](https://www.zerys.com/contact-us-0) - ![Search](https://www.zerys.com/hubfs/Zerys/search_icon_black.png) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Content Marketing Methods to Keep Readers Coming Back [Rachael Gerkensmeyer](https://www.zerys.com/content-marketing-blog-0/author/rachael-gerkensmeyer) [0 Comments](https://www.zerys.com/content-marketing-blog-0/content-marketing-methods-to-keep-readers-coming-back#comments-listing) **The Content Marketing Methods to Use (and Not Use).** You’ve probably already heard that quality content is an important cornerstone in building a successful website or blog. You may even be knowledgeable on creating interesting and valuable content that grabs the attention of your readers. But to gain all the potentials benefits of your content marketing efforts, you need to write posts that lead to repeat visitors. [![Click Here to be Matched With a Professional Writer, for FREE](https://no-cache.hubspot.com/cta/default/90897/e20cc3d3-8b33-4e14-8b8f-deedc23fe7dd.png)](https://cta-redirect.hubspot.com/cta/redirect/90897/e20cc3d3-8b33-4e14-8b8f-deedc23fe7dd) To keep your message fresh in your readers’ minds, give your audience a reason to come back for more content. This will maximize conversion rates and enable you to better influence your target demographic. Here are a few content marketing methods you should and shouldn’t use to optimize reader retention. ## What You Should Do ### 1. Voice It’s essential to create a unique voice that you will utilize for every piece of content creation. This will help to create brand recognition and establish you as an authority figure. Use a voice that comes naturally to you, as this will help the flow of your writing. ### 2. Type of Content Publish a variety of different content types to your readers engaged. Even if you are posting about many of the same topics, you can mix things up with polls, infographics, [eBooks](https://www.zerys.com/content-marketing-blog-1/bid/101464/6-Benefits-Of-Ebooks-For-Your-Content-Marketing-Campaign), stories, and scenarios that inspire your readers to take action. ### 3. Publishing Frequency You need to publish content on a regular basis if you want to maintain your readers’ interest and avoid losing your audience to competitors. Aim to release a new post five times a week, if possible — at the very minimum, you should be publishing content once a week to retain your readers. ### 4. Content Installments One effective way to encourage readers to return to your blog is to publish content in the form of series on a single topic. For instance, if you were promoting HVAC services, you create a three-part installment where the first post spoke about insulation, the second about planting trees, and the third about HVAC maintenance techniques. End each piece by offering a quick preview of the next post to come. ## What You Shouldn’t Do ### 1. Self-Promotion Your readers are looking to be informed or entertained; they don’t want to see constant plugs for your products or services. If you craft your content with value and inspiration in mind, you should never even need to ask your readers to make a purchase. Instead of using sales language, provide actionable solutions for your readers’ problems, answer their questions, and present useful statistics. Simply mentioning that your products or services may benefit your readers is sufficient for a call-to-action. **Related:** [5 Ways to Breathe New Life Back into Old Content Marketing for SEO](https://www.zerys.com/content-marketing-blog-1/bid/97126/5-Ways-to-Breathe-New-Life-Back-Into-Old-Content) ### 2. Word Limits Lastly, you should avoid putting a cap on the word count for your content, as this may lead to inconsistent tone, incomplete structure, or a lack of depth, all of which can push readers away. When you are working with a niche subject, you may find that it requires just 300 words or even 3,000 words to cover all the essential points, depending on the topic you’re covering. These content marketing methods, tips and tricks will help you to connect with your readers on a personal level and will ultimately provide you with impressive reader retention rates. To learn more, check out our white paper, ["What is a Digital Content Strategy? And Why You Need One!"](https://www.zerys.com/what-is-a-digital-content-strategy-and-why-you-need-one) Topics: [content marketing strategy](https://www.zerys.com/content-marketing-blog-0/topic/content-marketing-strategy) Share: - [Tweet](https://twitter.com/share) Previous Post ### [Top 6 Signs You Write Boring Content](https://www.zerys.com/content-marketing-blog-0/is-your-content-making-your-audience-tune-out) Next Post ### [4 Elements That All Successful Content Marketing Landing Pages Share](https://www.zerys.com/content-marketing-blog-0/4-elements-that-all-successful-content-marketing-landing-pages-share) ### Join Over 200,000 Subscribers Get Top Rated Content Marketing Posts Delivered Right to Your Inbox. #### 0 Comments ### Need Help Finding Great Writers? ### Need to Discuss Your Content Strategy? 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