5 Keys to Using Content Marketing More Effectively

Posted by Rachel Terry

Content marketing is key to getting more clients in 2017. Effective content marketing allows you to reach new potential customers, introduce current customers to new products and services, and communicate with loyal fans. But if your content marketing efforts in the past have been less than fruitful, you may need to adopt new strategies.

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5 Things to Think About Before You Create Another Buyer Persona

Posted by Tracey Sandilands

We’ve written extensively about buyer personas in the past, and most companies using inbound marketing embrace these as a primary method of targeting their content. But what if you discovered you’re going about it all wrong?

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Which Social Media Outlets Are Right For Your Clients?

Posted by Tracey Sandilands

As we head into 2017, social media profiles for businesses are no longer a “nice to have.” They have become an integral part of an online presence, and vital for companies to be found in search. With 95% of adults reporting they are most likely to follow a brand using social profiles, that’s a reach your clients can’t afford to miss out on. Having multiple profiles can be daunting, so instead of suggesting a slate of outlets to your clients, offer them a choice. By presenting them with recommendations for the sites most suited to their business, you can add value to your services and provide a more targeted solution.

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Words Matter: What to Say and How to Say It

Posted by Nancy M Ruff

Content marketing is fairly simple to understand, but doing it well isn’t necessarily easy. You can learn to create consistent, valuable content that engages audiences and inspires them to share. A big part of coming up with great content centers on understanding just what you need to say, and how you need to say it. Effective inbound marketing can be summed up in one basic formula: great content = more engagements = more leads = more sales. Keep that equation in mind as you follow this primer for content marketing made simple.

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How to Plan a Successful Content Strategy

Posted by Laura Holton

In the past, a content strategy may have consisted of nothing more than the regular churning out of keyword-rich content to keep a top spot in search results. Today, however, such a practice would be highly ineffective. Instead, you need to use an editorial calendar to plan the release of well-targeted, quality content that matches the unique needs of your audience. To do this, you need to develop a content strategy that will work for you.

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How to Create the Ultimate Content Development Plan

Posted by Rachael Gerkensmeyer

Content development is an important aspect of any freelance writer, marketer, and online business owner's life. Here's how to create the ultimate content development plan and optimize your desired results:

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5 Tips for Onboarding a New Inbound Client

Posted by Julie Bruns

Bringing aboard a new inbound client is an exciting time, filled with the potential of a starting fresh project. It's also a vital time for working on building communication, goals, schedules, ideas, and an understanding of your new client in order to create a strong foundation to work from and build a great inbound campaign. Here are five tips that can help you smooth out the process, cover the main basics and get your new client ready to go!

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Tips for Growing Your Inbound Marketing Agency

Posted by Chloe West

The point of owning a business is to be able to continually grow it. And even though marketing agencies exist to help other businesses grow, the same pertains to the agency. If you're looking for a few tips on growing your inbound marketing agency, try some of these on for size.

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3 Tips for Convincing Your Clients That Blogs Should Be Informational

Posted by Chloe West

Dealing with clients can be difficult at times. They bring you in for help with a digital marketing strategy, but then they don’t want to take your advice. In particular, you may need to convince your clients about the value of an informational blog.

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How to Win at Client Communication: 4 Vital Tips

Posted by Rachael Gerkensmeyer

Communication with clients is crucial if you expect to build long-term relationships that are beneficial for everyone involved. If you can't communicate effectively with your clients, there's a good chance that they will find a service provider who can. Clients want to feel heard and know that their service providers understand exactly what they need – here are four critical communication tips you can use to optimize your relationships with clients:

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