Top 4 Ways to Boost the Impact of Your SEO Content

Posted by Jennifer Gemmell-Adams

In March 2016, a senior strategist for Google revealed that the top three ranking factors for the search engine were RankBrain, inbound links, and content, without specifying a particular order of importance. While it seems like everything to do with SEO is constantly changing, those top factors have remained constant and are likely to stay that way. RankBrain may seem like a mystical formula that no one can fathom and inbound links are often slightly beyond our influence, but content is something entirely within your ability to control. Because it is, that means it should be a primary focus of your marketing strategies.

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Tags: SEO content

Get Ready: Where Site Content Development is Headed in 2018

Posted by Nancy M Ruff

Thanks to the popularity of social media platforms, and the rapid shift from desktop to mobile, consumers are now in the driver’s seat for making purchasing decisions. No longer are they dependent on traditional online advertising that made the rules. They’re demanding the good information they need, and they want it fast.

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Tags: Site Content Development

SEO Web Copy: 20 Quick and Easy Tips

Posted by Nancy M Ruff

While it’s all well and good to say keywords are what make or break a website’s copy, it’s just as important to know how to implement them without affecting on-page content quality. Rankings and traffic drive a site’s success, but good SEO web copy also engages readers, builds authority and sells products or services. After all, what the point in bringing people to your site if there’s nothing useful there?

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Tags: SEO Web Copy

Looking Ahead: Content Marketing Solutions for 2018

Posted by Nancy M Ruff

From creation to distribution and consumption, an agency's job is to stay up-to-date on the latest in all things content marketing. As we rapidly approach the new year, it’s a good time to look ahead at which content marketing solutions will be trending in 2018.

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Tags: Content Marketing Solutions

Grow Your Audience by Implementing a Simple Blog Content Strategy

Posted by Alyssa Wolfe

It’s easy to agonize over your blog trying to achieve perfection, but the truth is that’s a huge hinderance toward growing an audience. As humans, it’s easy to overcomplicate things—allow too many ideas, methods, or opinions to take hold. For a blog, that can slow production, posts, waste time, and create jumbled content that doesn’t hold any appeal. While you may want your message and what you’d like to read play a central role in what you create, it isn’t about you—it’s about your consumers, potential consumers, and your audience. While brand will be an important part of each post, it’s only one facet. If you’re ready to grow your audience, it’s time to implement a simple blog content strategy.

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Tags: Blog Content Strategy

SEO Is Not Dead – What to Expect in 2018

Posted by Tracey Sandilands

Betty White is dead. Again. No, actually she isn’t, but she has been reported dead so many times it’s becoming almost believable. And just as that juicy piece of info is “fake news,” so is the suggestion that SEO is dead. We’ve been hearing this one for years now, but it’s still not true and likely will never be. What is changing, however, is the way SEO is implemented, and going forward to 2018, agencies will find they need a wider level of expertise in the SEO writing services they offer clients. Here’s why:

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Tags: SEO Content Development

Branding and Article Copywriting: Effectively Tying Your Business Content Together

Posted by Alyssa Wolfe

There are a lot of buzzwords floating around the marketing stratosphere—things like “branding,” “content,” “voice,” and “copywriting.” It can feel overwhelming trying to stay up to date with the latest trends, and to try and effectively tie all of the concepts together. However, it can be done. The key to success is a solid understanding of each concept and working to create a strategic plan to incorporate all of the elements into recognizable content that engages your audience. Read More

Tags: Select one or more tags...Article Copywriting

Custom Writing Services for Content Marketing

Posted by Nancy M Ruff

Long-form content is a vital part of most content marketing strategies. Much of the advice out there for content writing focuses on shorter, easy to digest content like blog posts that quickly capture the audience’s attention and get a message across in a matter of seconds. But longer content pieces, like eBooks and white papers, are beneficial for SEO and can lead to more qualified leads and conversions.

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Tags: Custom Writing Services

Tips for Hiring the Best Blog Writers for Your Business

Posted by Chloe West

Writing content for your business blog takes time. Time that you need to be spending doing things like running your business, creating your products, or helping clients/customers. So what's the solution when you know you need to be creating blog content for your digital marketing?

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Tags: blog writers

One Smart Move: Outsourcing Your Website Content Writing Services

Posted by Nancy M Ruff

It may be what they’re best known for, but freelance content writers do a whole lot more than produce blog posts and articles. Web content also plays a huge role in digital marketing and it’s one of the most effective ways to keep your website top of mind and highly ranked.

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Tags: Outsourcing Your Website Content