How to Create the Ultimate Content Development Plan

Posted by Rachael Gerkensmeyer

Content development is an important aspect of any freelance writer, marketer, and online business owner's life. Here's how to create the ultimate content development plan and optimize your desired results:

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5 Tips for Onboarding a New Inbound Client

Posted by Julie Bruns

Bringing aboard a new inbound client is an exciting time, filled with the potential of a starting fresh project. It's also a vital time for working on building communication, goals, schedules, ideas, and an understanding of your new client in order to create a strong foundation to work from and build a great inbound campaign. Here are five tips that can help you smooth out the process, cover the main basics and get your new client ready to go!

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Tips for Growing Your Inbound Marketing Agency

Posted by Chloe West

The point of owning a business is to be able to continually grow it. And even though marketing agencies exist to help other businesses grow, the same pertains to the agency. If you're looking for a few tips on growing your inbound marketing agency, try some of these on for size.

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3 Tips for Convincing Your Clients That Blogs Should Be Informational

Posted by Chloe West

Dealing with clients can be difficult at times. They bring you in for help with a digital marketing strategy, but then they don’t want to take your advice. In particular, you may need to convince your clients about the value of an informational blog.

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How to Win at Client Communication: 4 Vital Tips

Posted by Rachael Gerkensmeyer

Communication with clients is crucial if you expect to build long-term relationships that are beneficial for everyone involved. If you can't communicate effectively with your clients, there's a good chance that they will find a service provider who can. Clients want to feel heard and know that their service providers understand exactly what they need – here are four critical communication tips you can use to optimize your relationships with clients:

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The Key to Unique Content is You

Posted by Jennifer Ward

In today's over-saturated digital world it is all too easy to see online content that looks just a little too much like something you've seen before. Marketers and content creators, for large and small businesses alike, are struggling to come up with unique content to appeal to the increasing demands of a user base that has, very nearly, seen it all at least once.

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4 Ways to Take Your Content Planning to the Next Level

Posted by Nancy M Ruff

Do you want to create high-quality content that establishes you as a go-to source for answers and information? You should, because it’s the best way to become a leader in your field. You may have your social media strategy, links, and user metrics down to a science, but if your content is mediocre, you’ll fail to attract the attention and following you need to succeed.

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The Art of Following-Up Without Being Annoying

Posted by Jennifer Ward

After you've acquired a qualified lead or a paying customer through your online marketing strategies and campaigns, you can often find yourself plagued with wondering when and how you should follow-up to further encourage and strengthen the budding relationship established by the initial action or communication. Your worries are usually increased, as well, by the knowledge that a large segment of online users view follow-up inquiries to be little more than spam destined for the trash bin or delete button.

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Inbound Marketing: Is Your Agency Practicing What You Preach?

Posted by Nancy M Ruff

You sit down with a potential client to pitch a new inbound marketing campaign, and it’s going great. You confidently and expertly talk about how inbound only works to grow a business and increase ROI if one properly applies certain best practices. Things like blogging, SEO, content, and effective calls to action. Then the client asks, “Why doesn’t your agency blog?”

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Managing Clients: 4 Ways to Make Your Clients Even Happier

Posted by Chloe West

When you run a service-based business, one of your biggest jobs is client satisfaction. Making sure that your clients are happy with your service and keeping them on retainer is how you continue to have a successful business. And since keeping your current clients costs five times less than it does to find new clients, it's more cost efficient to spend the time, energy, and sometimes money to ensure that your current clients are satisfied. Here are 3 ways to make your clients happier.

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