5 Ways to Streamline Your Agency Content Creation Process

Posted by Nancy M Ruff

Faced with the task of creating consistently awesome and engaging content, many people find themselves pining instead for the days of the two-martini lunch. Unfortunately, (and contrary to literary legend), inspiration and creativity don’t come in a glass. Behind all great content is a boatload of planning, research and collaboration, and the larger your agency, the more you struggle with keeping the process on an even keel. There are ways, however, to keep your content creation routine organized and streamlined. Here are just five ways you may want to try.

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3 Keys to Developing Offers Your Client's Readers Will Love

Posted by Chloe West

The point of content marketing is to position your client's business as an expert or a thought leader in the industry. Whenever someone has a question about something in the industry, the end goal is for your client to be their first destination for their answer. Although it is important to provide plenty of free, valuable content to show why potential customers should trust your client's company, the reality is that it's all done to make a sale. So at the end of the day, each blog post should include a concise call to action to show readers exactly what you want them to do.

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7 Ways to Keep Coming Up With Great Blog Topics

Posted by Chloe West

When creating content for your business blog, the part that always takes the longest, even over writing your content or having it written for you, is coming up with your blog topics. This seemingly basic task becomes daunting when you begin to do research and take a look at the thousands upon thousands of blog posts already out there.

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Does Your Client's Social Media Strategy Need a Reboot?

Posted by Chloe West

Social media is an incredibly powerful way to get your client's brand out there. But if they've been using social media for awhile and haven't gotten much back in terms of results, there's a chance that their social media strategy needs a reboot. Give that social media strategy some TLC with these tips.

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Killer Strategies for a Perfect Landing Page

Posted by Nancy M Ruff

Marketing dollars spent on PPC ads, email marketing and social media to improve lead generation and conversions are never wasted, but what really matters is where those leads end up when they click on your ad or email link. If they find themselves on your site’s homepage, it may be time to consider that a greater part of your marketing budget should be devoted to landing pages. Landing pages focus on one thing: converting visitors into leads, which results in a higher ROI. To be sure, home pages serve an important function, but it isn’t serving as a portal to landing pages. With consumers’ demand for speed growing every day, that’s one click too many.

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Developing and Adjusting Buyer Personas for Your Clients

Posted by Don Musacchio

Buyer personas are a central piece in a content marketing strategy. These profiles of your ideal customers help you to determine the best content to attract people that fit your profile who are searching the Internet for information. The more you can focus and refine your buyer personas, the better your marketing will be. That is why it is important to develop good buyer personas when you get started with content marketing. It is also important to adjust these personas as you go so that you can improve the results of your marketing.

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Planning Out an Editorial Calendar for Your Clients

Posted by Nancy M Ruff

Why not make a New Year’s resolution that’s actually pretty simple to achieve and results in improved, high-quality content for your clients? According to a recent study put out by the Content Marketing Institute, content marketers report that they continue to struggle with creating engaging content. One of the best ways to overcome this challenge is by whipping your clients’ editorial calendars into shape. The benefits to doing so are tremendous:

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Tags: content plan, editorial calendar, content planning, content calendar

Social Media Marketing: A New Approach for 2016

Posted by Nancy M Ruff

Really, is there anything left to discover or discuss about using social media for marketing? You bet there is! There are always fresh approaches to experiment with and new ideas to put into practice. And while social media is not the only marketing game in town, it’s an important one to play. Whether you need to try something new, or take a look at how well what you’re doing now is working to best position your brand, resolve to begin the New Year with a reinvigorated enthusiasm for using social media as a part of your marketing campaigns.

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5 Content Analysis Steps You Should Be Taking

Posted by Rebecca Geller

You developed a content strategy, created unique content and disseminated it to your target audience. Now what? Many companies get caught up in the actual implementation of their content marketing efforts and forget that the end stage of content analysis exists. Do you want to make your entire content marketing strategy more effective and focus your efforts where they are really needed? Then you need to take these content analysis steps.

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Hit the Marketing Bulls-eye With Targeted Buyer Personas

Posted by Nancy M Ruff

It’s essential marketing 101: know your customer. If you’re already well-established, you have a wealth of analytics to help you define who your current audience is, which can then help you target similar users or narrower, niche subsets. If you’re just getting started, you need to be clear on who your target audience may be so that you can tailor your campaigns to it. In both scenarios, creating comprehensive buyer personas is crucial.

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