Jennifer Gemmell-Adams

Recent Posts

You Can't Live Without Content Management and Here's Why

Posted by Jennifer Gemmell-Adams

Many businesses that are just entering the online marketing world, or marketers that think they have everything under control, are often promptly overwhelmed by the amount of time and effort that goes into developing and maintaining the content within your online presence. And that's just if you are barely keeping your head above water in the digital realm. For those who are seeking success with their online marketing efforts, the investment is significantly more demanding in terms of time, money, and manpower.

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Tags: Content Management

Successful Content Marketing Starts With Effective Content Development

Posted by Jennifer Gemmell-Adams

Would you be surprised to learn that companies have squandered an estimated $1 billion on various aspects of content development, marketing, and management? How much more surprised would you be to know that the wasted billion is a per-year estimate? Ineffective or inefficient content marketing, as a whole, is the reason for such a drain on the financial resources of businesses of all sizes, not just those with bloated budgets and deep pockets. A 2016 study conducted by Gleanster Research and Kapost learned about the billion dollar drain after surveying over 3,000 marketers.

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Tags: content development

Content Building for SEO: A Hidden Gem in Your Marketing Toolbox

Posted by Jennifer Gemmell-Adams

shutterstock_209100802.jpgIn the world of search engine optimization, also known as SEO, you have no doubt heard of the importance of link building and how it plays a vital role in improving your rank in search results. Link building is usually tied in with content marketing, because you have to create effective, engaging content to entice others to link to it - thus providing you with valuable backlinks that search engines view as a meaningful off-page SEO.

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Tags: content building for SEO

Top 4 Ways to Boost the Impact of Your SEO Content

Posted by Jennifer Gemmell-Adams

In March 2016, a senior strategist for Google revealed that the top three ranking factors for the search engine were RankBrain, inbound links, and content, without specifying a particular order of importance. While it seems like everything to do with SEO is constantly changing, those top factors have remained constant and are likely to stay that way. RankBrain may seem like a mystical formula that no one can fathom and inbound links are often slightly beyond our influence, but content is something entirely within your ability to control. Because it is, that means it should be a primary focus of your marketing strategies.

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Tags: SEO content

7 Ways to Create Email Content That Converts

Posted by Jennifer Gemmell-Adams

In the trending landscape of personalized pop-ups, microinteractions, and other marketing strategies that have migrated toward a dominant focus on mobile-friendly content and design, some marketers feel that email marketing is losing ground as a viable and effective tool in their marketing arsenal.  Can email content still generate viable leads and increase your conversion rates?  Of course it can, and here are seven ways you can revitalize your email marketing strategy with content that converts:

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Two Essential Questions to Answer for Successful Online Content Development

Posted by Jennifer Gemmell-Adams

An often overlooked feature of high quality content is that it creates conversations rather than just contributes to them.  You want your material to make an impact, and the most effective way to do so is by crafting innovative content that gets things started and makes things happen.  Doing so, however, is often easier said than done.  Online content development is not a process that should be undertaken with anything less than meticulous dedication.

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Throw the Content Rules Out the Window!

Posted by Jennifer Gemmell-Adams

Content marketing is the process of using content to answer a question, solve a problem, meet a need, or fulfill a want that your intended audience may have.  Even if you are writing a dry product description, you are still providing answers and information.  While the world of content creation and marketing may seem a bit convoluted and complex, it actually isn't, and one of the first things you need to do is throw your content rules out the window.

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Quality Content: What It Is And Why It Matters

Posted by Jennifer Gemmell-Adams

The seemingly endless chain of search engine updates has moved the world of SEO slowly toward one fundamental goal - the creation of high quality content.

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Tags: content marketing, content marketing strategy, content marketing tips, quality content

The Human Element And Its Influence On Social Content Success

Posted by Jennifer Gemmell-Adams

A challenge that remains today (just as it did over a decade ago for web designers, online marketers, and content creators) is understanding the way social content works to enhance marketing strategies and attract site visitors, qualified leads, and online consumers.  

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Tags: content marketing, social media marketing, social content