Zerys Content Marketing Blog

A picture might be worth 1000 words, but Forrester Research says one minute of video is worth 1.8 million words. No wonder video content marketing ...

The quest for content keeps heating up. More businesses than ever are using content-based marketing. And there is a seemingly-endless parade of new ...

Randomness is the enemy of profitable content marketing. You need a content plan. And you need an editorial calendar, because that provides the ...

Studies show marketers are spending more on content marketing this year. Obviously they believe the return is worth the boosted investment, but how ...

Creating top-quality content is a lot of work. Perhaps it goes without saying that you want that content to bring your clients more traffic and more ...

The Internet has certainly leveled the playing field for businesses of all types and sizes. You can now reach potential customers virtually anywhere ...

Unless you just stumbled upon the concept of content marketing this morning, you’ve heard over and over that you should focus on your audience, not ...

Is your client out of time? Short on new topic ideas? Need to get more bang from their content? Might be time to repurpose.

Do your clients think their products and services might be boring? The purpose it serves certainly isn’t boring to their customers. Products don’t ...

With a 90% usage rate by B2B marketers alone, content marketing has become the biggest tool in the marketer’s box. Certainly content retains its ...

Have you ever stopped to think who influences your clients' decisions? You should, because you’ll gain valuable insight into the types of people who ...

Simple content marketing isn’t a fantasy. But it does take some work. Seems like an oxymoron, doesn’t it? Maybe we should say there are ways to make ...