As mobile Internet use continues to rise, optimizing content for a mobile world is a must when companies want to stay at the top of search results and maintain high click-through rates when posting content via social media websites. Businesses that have mastered the art of maintaining an online presence using traditional content marketing methods may still be struggling to keep up with the changes that need to be made to optimize content for mobile users. Here are some valuable tips that help your business come out on top when it comes to keeping up with the changing ways that consumers access content.
Add HTML Markup Later
Creating content first and adding in HTML markup later is a best practice when mobile content is so important. Markup could make content unreadable on a mobile device, so it makes sense to focus on the content itself before worrying about layout issues and presentation. The same content can then be used for both mobile and desktop platforms.
Avoid Separate Pages
Mobile users do not want to click "read more" or arrows to get through page after page of content. Instead, mobile users prefer scrollable content that does not require new pages to be loaded over and over again. If separating content into pages is a must, make sure that mobile users are able to swipe to get to the next page instead of having to click a button and wait for the next page to load.
Define Your Audience
Optimizing content for mobile use is difficult to do if you're not sure who your audience is and why they are accessing content through a mobile platform. Figuring out the target audience allows businesses to cater the layout and topics in a way that appeals to the mobile user. For example, a company with a line of food products may offer recipes that are optimized for access on a mobile device to allow readers to keep the recipe handy as a grocery list while at the store.
Choose Graphics Wisely
While clear, high-quality pictures and relevant videos can help boost content views on a computer, these same images would make it difficult for mobile users to access the content at all. When choosing graphics to accompany mobile content, keep in mind the limitations of the average user's mobile device. While visual examples or accompaniments can be used, keep these additions minimal.
Keep It Simple
Simplify the layout of the website as a whole to help users navigate to the content they want to read. One-column layouts allow mobile users to easily scroll through content and re-size it to their needs.
Do Not Limit Mobile Users
While content should always be optimized for mobile users, give them the option to view content on the full website if they would like to. Some mobile users have high-tech tablets or mobile phones that can handle the added graphics or have bigger screens to easily view content. These users may be frustrated if their access is limited to the mobile version of the website.
While it is important to optimize content for a mobile audience, your company may be struggling to get started. Use these tips to improve the layout, load times and ability of mobile users to access your content to improve number of views and provide consumers with the information that they need to make a purchase decision.