As a content agency representative, coming up with the right topics for your clients is essential if you expect to get the results you've committed to working for. If you continually use the same variations for the topics you create, you'll find that your content ends up too familiar to competitive pieces already floating around on the Internet. It's essential to keep things fresh, viable, and unique to not only attract new readers, but to keep them coming back for more. Here are three steps you can use to create winning topic lists for your clients:
Step 1: Doing Some Research
Keyword research is one of the most important aspects of developing effective topics for clients. Keyword research offers an opportunity to learn about the basic interests of your target audience so that you can better meet their needs. Keyword research is about getting the right audience to your content – those who are more likely to have an interest in the products and services your content is ultimately promoting.
Your keyword research should be the basis for every topic you develop. But you'll need to be creative and come up with topics that have not already been saturated on the Internet. The other methods in this list will help you do just that.
Step 2: Gaining Consumer Insight
After getting your keyword research done, it's time to dig deep and gain some insight into what your target audience is interested in so you can develop topics that they're more likely to read and share. This can be done in a number of effective ways including:
- Visiting and interacting in forums where your target audience frequents.
- Adding surveys to websites that you manage.
- Reading user comments that have been left on previously written content.
- Researching what competitors and their audience are talking about.
You can also be straight forward and ask your readers what they want to learn, which types problems they need solutions for, and even how they like their content delivered. This won't only give you some topic ideas, but you'll find that readers appreciate the personal connection and attempt at understanding them.
Step 3: Establishing a Unique Storyline
It's important to design your topics in a way that draws readers in and engages them with a storyline of some kind. Take your topic and turn it into its own spectacular story that your readers can relate to. If you've got an article to write about MP3 players, put yourself in the shoes of your audience to determine what might trigger them emotionally. You may great results outlining the challenges of sticking with a workout regimen as a busy mom, and outlining how an MP3 player can help moms get the most from the little time they have to workout.
The idea is to go beyond generalizations by tapping into specific demographics within your audience and fleshing those angles out one at a time. Don't worry about alienating a part of your audience when developing targeted content because you can reach everyone who might be interested in the products and services you're promoting by simply diversifying your topics.
Good keyword research, understanding your audience, and crafting ideas that meet their specific needs will help you effectively create fresh topic ideas that gets your content noticed and sets the brand you represent apart from the crowd.