Zerys Content Marketing Blog

Of all the words you could use to describe content marketing, “underutilized” is not one of them. At The Content Council, Anna Qu reports that on ...

The competitive world of marketing has brought about a shift in the way that businesses go after the attention of prospective customers. Companies ...

According to a recent study from Nielsen, 92 percent of consumers worldwide say they trust "earned media", such as friend and family recommendations ...

As a marketer dealing specifically with content marketing, your mantra for the past couple of years has been “Content is King”, right. Heck, be ...

A picture might be worth 1000 words, but Forrester Research says one minute of video is worth 1.8 million words. No wonder video content marketing ...

The quest for content keeps heating up. More businesses than ever are using content-based marketing. And there is a seemingly-endless parade of new ...

Mobile isn’t going anywhere. Smartphones and tablets are here to stay. In fact, they’re becoming more and more popular. In 2013, 17.4% of all global ...

With the huge push for social media content over the past few years, many firms have begun to wonder if they no longer need substantive, quality ...

Content marketing is an important component to any company's marketing program, but if you don't have a content strategy, you could be spending a lot ...

Randomness is the enemy of profitable content marketing. You need a content plan. And you need an editorial calendar, because that provides the ...

Blogs are everywhere. From gossip and entertainment to parenting and crafting, no matter what customers' interests are, there's a blog for that. ...

Studies show marketers are spending more on content marketing this year. Obviously they believe the return is worth the boosted investment, but how ...