Zerys Content Marketing Blog

What is content marketing? According to the Content Marketing Institute, it's "a marketing technique of creating and distributing valuable, relevant ...

It all started with advertorials, and then came infomercials. While both of these were clearly seen as advertising masquerading as content, branded ...

Much of the advice currently available for content providers focuses on the content itself. This makes sense when you consider the fact that over 90% ...

Are your clients ready to deliver some really exceptional blog content? It seems simple, right? Click "New Post" and then type away. However, there ...

Branding matters. In fact, it's one of the big keys to your clients' success. They have to set themselves apart from their competitors by ...

Of all the words you could use to describe content marketing, “underutilized” is not one of them. At The Content Council, Anna Qu reports that on ...

The competitive world of marketing has brought about a shift in the way that businesses go after the attention of prospective customers. Companies ...

According to a recent study from Nielsen, 92 percent of consumers worldwide say they trust "earned media", such as friend and family recommendations ...

As a marketer dealing specifically with content marketing, your mantra for the past couple of years has been “Content is King”, right. Heck, be ...

A picture might be worth 1000 words, but Forrester Research says one minute of video is worth 1.8 million words. No wonder video content marketing ...

The quest for content keeps heating up. More businesses than ever are using content-based marketing. And there is a seemingly-endless parade of new ...

Mobile isn’t going anywhere. Smartphones and tablets are here to stay. In fact, they’re becoming more and more popular. In 2013, 17.4% of all global ...