Posts About Tips & Strategies for Agency Content Marketers | content marketing

    5 Reasons Why Content Marketing Trumps Traditional Advertising

    What is content marketing? According to the Content Marketing Institute, it's "a marketing technique of creating and distributing valuable, relevant ...

    4 Reasons Branded Content Is Leading the New Age of Online Marketing

    It all started with advertorials, and then came infomercials. While both of these were clearly seen as advertising masquerading as content, branded ...

    Best Practices For Client Communication

    Much of the advice currently available for content providers focuses on the content itself. This makes sense when you consider the fact that over 90% ...

    6 Must-Haves For All Blog Posts

    Are your clients ready to deliver some really exceptional blog content? It seems simple, right? Click "New Post" and then type away. However, there ...

    Branding Through Content Marketing

    Branding matters. In fact, it's one of the big keys to your clients' success. They have to set themselves apart from their competitors by ...

    5 Innovative Ways To Use Content For Your Marketing Campaign

    Of all the words you could use to describe content marketing, “underutilized” is not one of them. At The Content Council, Anna Qu reports that on ...

    Content Marketing: Trust Equals Help, Not Hype

    The competitive world of marketing has brought about a shift in the way that businesses go after the attention of prospective customers. Companies ...

    Content Marketing: Advertising? Storytelling? Or Both?

    According to a recent study from Nielsen, 92 percent of consumers worldwide say they trust "earned media", such as friend and family recommendations ...

    The Biggest Threat To Your Content Marketing Campaign

    As a marketing agency dealing specifically with content marketing, your mantra for the past couple of years has been “Content is King”, right. Heck, ...

    Why Video Content Marketing Is The Future

    A picture might be worth 1000 words, but Forrester Research says one minute of video is worth 1.8 million words. No wonder video content marketing ...

    Harnessing The Power Of Consumer-Driven Content

    The quest for content keeps heating up. More businesses than ever are using content-based marketing. And there is a seemingly-endless parade of new ...

    Smart Content Marketers Are Going Mobile: 6 Tips For Success

    Mobile isn’t going anywhere. Smartphones and tablets are here to stay. In fact, they’re becoming more and more popular. In 2013, 17.4% of all global ...

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