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Recent Posts From Robin Kastengren

3 Professional Writing Tips to Make Your Life Easier

Coming up with new, interesting, and useful things to write can be difficult to accomplish every day, especially if you are writing about similar ...

A 5-Point Quality Content Checklist

The idea of quality content has been around since 2011 when Google's Panda Update first hit and sites with bad content were sent to the basement of ...

The Art of Writing a Conclusion

The conclusion may be the last part of a blog post or article, but that does not mean that it should be an afterthought. When you are creating custom ...

Writing for a B2B Audience: 3 Key Points to Follow

Although writing for consumers may be more fun and light, the reality is that a lot of the content on the web is destined for a business audience. ...

3 Ways Time Management Can Help Your Writing

You probably already know that the best way to get the most out of content marketing is to create lots of content and to keep your outlets ...

5 Tools to Take Your Writing to the Next Level

When you are writing content for the web, there is no reason that you should not turn to the web for a little help. From apps to browser plug-ins, ...

How to Structure a Winning E-Book

According to a compilation of predictions from the Content Marketing Institute, "fat" content will be the focus of marketers in 2015. What, exactly, ...

Creating B2C Content: 3 Things You Must Know

According to a study posted by the Content Marketing Institute, the top three initiatives that B2C marketers are working on are converting more ...

3 Keys for Writing Compelling White Papers

According to HubSpot, a white paper is an authoritative report on a particular topic that presents a problem and then supplies a solution. The white ...

Writing for the B2B Audience: What You Need to Know

Writing for an audience of consumers usually calls for a light, easy tone that speaks to the customer's emotions and uses everyday language. Writing ...

5 Content Mistakes You May Be Making (And How to Fix Them!)

Creating content is more than just lining up a few words about a particular topic. Content that is written for the web has to do many things, only ...

Creating a Productive Writing Schedule

A writing schedule will help you focus more on your work so you can create higher quality work in a shorter amount of time. You'll also stress less ...

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