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Recent Posts From Robin Kastengren

How Do Marketing Copywriters Fit Into A Content Marketing Strategy?

Wait, isn't content marketing and copywriting the same thing? Not exactly. Copywriting is an important part of a good content marketing strategy, but ...

3 Tips for Writing Persuasive Copy

As a professional copywriter, you may long to write serious articles and interesting research pieces, however, keeping the lights on usually means ...

6 Time-Wasting Mistakes Web Copywriters Should Avoid

When it comes to the web, audiences have pretty short attention spans. This means that you have to get right to the point and get them hooked before ...

Does Your Content Achieve Its Goals? 5 Questions To Ask

Hitting all the main points of an article, incorporating keywords properly and sticking to the requested word counts is a good start to creating ...

5 Pro Tips For Writing Click-Worthy Headlines

Headlines for your content are just as important as the content itself. In fact, some experts suggest that you should spend just as much time ...

5 Critical Mistakes To Avoid With Business Blog Writing

Blogs are a great place for businesses to establish a personality, to connect with customers, and to show themselves as leaders in their industries. ...

Sincere Selling: 5 Secrets To Crafting Honest Marketing Copy

One obstacle that marketers will always have to overcome is the fact that people do not generally enjoy being pitched to. This is even more true in ...

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