Content writers should be aware of the increasing importance of local SEO. They should know how to incorporate information into their content that allows businesses and websites to take advantage of improved exposure to local search engine users.
How can content improve the chances that a business or website will rank well for local search? The following are five tips that help content writers to create content that is likely to rank highly for local search engine users:
1. Take advantage of local insights
When it comes to local content, success in local search rankings is all about familiarity with the community in question. Making reference to local features and ideas that everyone in a given community will understand is an important method of convincing Google that the business for which you are writing content is devoted to a given community.
2. Gear your subject matter towards the interests of a local population
In every industry, interests and concerns can vary by locality. You need to be in tune with the particular concerns of a given locality if you want to produce content that will successfully rank in local search.
3. Mention local landmarks
Google's algorithm can incorporate the mention of certain landmarks and regional geographic data into search results. This means that mentioning landmarks in a given region can help your content to be successful when it comes to local search.
4. Have an appropriate voice
While your voice and vocabulary might not necessarily have a direct impact on search rankings or Google's algorithm, it can help your content to appeal to a given populace and become more frequently shared among Internet users. This in turn will help you to acquire backlinks and social media exposure for the business or website for which you are writing.
5. Be aware of events
Local readers will be interested in news on upcoming events in their community. Local events are not only a great source of topics for content writers, but they also indicate to Google that a business's website is regularly updated with up-to-the-minute news.