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5 Tips For Creating Quality Content For A Targeted Audience

Creating quality content for a specific, targeted audience doesn’t happen by accident. I write regularly for a wide range of clients, and over the ...

5 Back-To-Basics Tips For Better Web Content Writing

Your website is your storefront, the repository of your company info, the hub around which your social media revolves and—most importantly—a vital ...

5 Tricks for Writing Captivating Email Newsletter Content

With all the attention given to the advent of social media and new forms of social media, it is easy to view email as somewhat dated and passé. ...

Sincere Selling: 5 Secrets To Crafting Honest Marketing Copy

One obstacle that marketers will always have to overcome is the fact that people do not generally enjoy being pitched to. This is even more true in ...

The Copywriter's SEO Checklist: How To Optimize Content The Right Way

Content marketing is about a lot more than simply using some predetermined keywords in an article as you write it. In fact, that's the easy part--all ...

Word Count Requirements: Fact Or Fiction?

Most writers are asked to fulfil word count requirements when engaging in SEO content writing. So, how important is it? Is word count still relevant ...

Freelance Writers: Find Your Niche!

One of the most attractive aspects of freelance copywriting is the freedom to explore virtually any topic under the sun. Many of the freelancers we ...

5 Pro Tips For New-School SEO Content Writing

Search engine optimization used to mean adding keywords every chance you could. Once everyone caught on, though, the black-hat players took advantage ...

5 Techniques For Crafting Compelling Content

The human race thrives on stories. Which would you remember better: a list of facts or a story that weaves those facts into a meaningful narrative? ...

Your Content Writing Strategy: Keep It Simple

The content marketing machine is voraciously hungry, and with the concept having really taken off the past couple of years there’s a golden ...

4 Ways Professional Copywriters Can Make The Most Of Lean Times

According to the U.S. Bureau of Labor Statistics, there are more than 120,000 professional writers working in the United States. If you're one of ...

Content Marketing 101 or: How I Learned to Stop Worrying and Love Copywriting

"Content marketing is the only marketing left". Attributed to Seth Godin, this simple statement expresses the view that traditional marketing in all ...

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