Using basic content writing techniques will only get you so far. If you’re serious about using your content to yield conversions, you need to compete with a huge amount of distractions fighting for your audience’s attention. This requires mastering the art of creating advanced content, where every piece is high-quality and engaging.
1. Stay Alert for New Ideas
If you’ve been writing content for some time, you’ll likely be familiar with that sinking feeling writers often experience when sitting down in front of a blank document with no fresh ideas. To avoid this sensation, you should always be gathering possibilities for your content, jotting down notes, collaborating with industry experts in your business, and seeking articles outside of the blogs you frequent.
2. Present Information Readers Cannot Find Elsewhere
Be unique by presenting your own ideas or taking a new angle on a popular topic. This will show off your expertise on the subject and provide visitors with information that would not appear on an average Google search.
3. Prioritize Your Time
There is no need to divide your time equally across every aspect of your content creation. In fact, certain features require more attention than others — namely the title, opening sentence, and closing paragraph.
- Title. Although 80 percent of people read titles, only 20 percent go on to read the content, according to Copyblogger. Be descriptive, explaining in as few words possible why readers need the information that follows.
- Opening sentence. Once you have grabbed your audience’s attention with the title, you can ensure they keep reading by including a gripping opening line. This will make clear the value readers can expect to receive by reading your content and convince them that is worthwhile to continue.
- Closing paragraph. The last crucial aspect of your content is your closing paragraph. This is your chance to summarize what your audience has learned and emphasize its significance. Indicate how readers can utilize the information to benefit their lives or what action they should take next. A strong closing paragraph will increase conversions and the number of repeat visitors to your blog.
4. Exceed Expectations
A common strategy to create new content is to find out what your audience, prospects, or customers want to know. You can take this to the next level by providing readers with supplementary information. Show your audience that you know them better than they know themselves by clearing up doubts and answering questions that have, so far, gone unspoken.
For your content to see success, you must utilize the above tips every time you write a post, no matter whether it is long-form, short-form, a blog post, or premium content.
