Is your content good? Well, that's good. But you probably want to kick it up a notch and learn how to consistently pump out content that's not just good, but great. And in a world with so much content put in front of our eyes, it's so important for yours to always be great. Here are a few tips to help get your content from good to great.
1. Find the perfect topics.
Are you answering the exact questions that your audience is asking? The best way to understand what your audience wants is to do some digging. What are your audience's FAQs? What are they searching for online?
By continually working hard to find great blog post topics, you're always assured that you're writing articles that your audience wants to learn about. This ensures that your articles have the traffic-driving potential that you want to get out of them.
2. Create attention-grabbing headlines.
How do you get your blog post read? Its headline. In fact, one study states that 8 out of every 10 people read your article headline. On average, only 2 of those 10 actually go on to read the article. Your job is to make sure that your headline gets more than the average 20% to read your article.
You can do this by always including quantifiable information, be ultra-specific, include adjectives, and convey a sense of urgency. What you do not want to do is fall victim to the clickbait headline. Create strong headlines that people want to click through, but only because the headline is so good, and tells them what the article is about so well, that users can't help but want to read the article as well.
3. Make your content actionable.
Great content doesn't only explain something to its readers, it also teaches them how to apply it. Write your content in a way that makes it easy for your readers to understand it and complete the actions you're teaching them on their own.
When you're discussing different aspects of your articles, include tips, infographics, screenshots, etc., that illustrates your point and helps your audience to complete an action on their own. Don't allow readers to leave your content with unanswered questions.
4. Include images in your content.
Articles that include images get on average 94% more views than articles that don't include images. Internet users have short attention spans, and they will navigate away from your article if they're met with a giant wall of text. You need to break your content up with images that further explain your point.
Include screenshots, infographics, designed/branded graphics, or more that help to illustrate what you're talking about. Even including a "Click to Tweet" or a quote graphic that brings focus to certain parts of your article is a great idea.
5. Write long form content.
Studies show that the perfect blog post is about a 7-minute read. This translates into about 1,500 words per blog post. When you write on a topic, you want to commit to that topic and dig into every part of it that you can.
The perfect blog post should start out with a story in the intro. Give your readers some insight into why you're sharing this story with them and how it relates to your article. Break off into subheadings for easy skimmability. Include images and even further subheadings if needed. Offer full explanations and don't leave any rock uncovered.
You want your blog to be the source that users go to when looking for information about your industry. The only way to do that is by consistently pumping out nothing less than great content every time. You can do this by following these five tips.