Although content marketing is making its way to the forefront of advertising, it's important as a marketing writer to make sure that the content ...
Although content marketing is making its way to the forefront of advertising, it's important as a marketing writer to make sure that the content ...
Don't let anyone tell you that your copywriting can't be creative. It can take some serious imagination to get the results your client craves. ...
One obstacle that marketers will always have to overcome is the fact that people do not generally enjoy being pitched to. This is even more true in ...
Let’s face it—writing of any kind involves a heavy dose of ego. Writers are writers, and whether it’s a novel or marketing copy, they tend to think ...
No matter what you think or what you've been told, creative writing and good content marketing writing don't have to be diametrically opposed. The ...
Marketing copy is all about making connections. As a marketing copywriter, your level of success has a lot to do with how your readers react to what ...
People don’t really make decisions rationally; rather, they are what Dan Ariely calls predictably irrational. Reason is not behind their decisions, ...
Create Helpful, Interesting Content that Gets Ranked, Clicked and Shared
