Wait, isn't content marketing and copywriting the same thing? Not exactly. Copywriting is an important part of a good content marketing strategy, but ...
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Wait, isn't content marketing and copywriting the same thing? Not exactly. Copywriting is an important part of a good content marketing strategy, but ...
Although content marketing is making its way to the forefront of advertising, it's important as a marketing writer to make sure that the content ...
Don't let anyone tell you that your copywriting can't be creative. It can take some serious imagination to get the results your client craves. ...
One obstacle that marketers will always have to overcome is the fact that people do not generally enjoy being pitched to. This is even more true in ...
No matter what you think or what you've been told, creative writing and good content marketing writing don't have to be diametrically opposed. The ...
Let's face it--as a marketing copywriter you're not writing for your health. You're writing to get people to take action, right? So, what's the ...
Marketing copy is all about making connections. As a marketing copywriter, your level of success has a lot to do with how your readers react to what ...
People don’t really make decisions rationally; rather, they are what Dan Ariely calls predictably irrational. Reason is not behind their decisions, ...
"A long time ago, in a galaxy far, far away...." "It was the best of times, it was the worst of times...." "Call me Ishmael...." For many of us, ...
I don't know about you, but sometimes I get annoyed by how long it takes someone to make their point. Perhaps the person is worried about sounding ...
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