10 Misconceptions That Can Frustrate Your Content Development

Posted by Nancy M Ruff

Many brands still struggle to successfully utilize content marketing. Whether it’s content that fails to connect with readers, or failing to track and measure content effectiveness, one thing is clear: content marketing at an elevated level isn’t easy.

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Tags: content development

How Important is SEO Website Content to Your Clients?

Posted by Chloe West

In content marketing, SEO and optimized content can seem like buzzwords that so-called experts love to throw around. But how important is SEO website content to your clients and their websites? Anyone can write a blog post, but only specialists who are well versed in SEO can understand and correctly create content that helps a website rank higher in a search engine.

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Tags: SEO Website Content

Why it Makes Sense to Outsource Technical Writing Services

Posted by Nancy M Ruff

Many businesses believe tasks like technical writing are better done in-house. Who, after all, better understands a company’s products and services than the people who work there? Well-written instruction manuals and other informational documents are crucial to a product’s success, so it’s important they be written in a way that speaks to the end user.

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Tags: Technical Writing Services

How to Attract a Wider Online Audience with Article Marketing

Posted by Nancy M Ruff

Well-written articles help increase website traffic and sales, and work to build influence and authority. Article marketing – the process of writing simple articles and submitting them to article directories – is still an effective marketing strategy but, thanks to Google, its primary role has shifted dramatically. It used to be you could submit articles to a whole bunch of sites with the hope that the backlinks they contained would boost your ranking on search engine results pages. New algorithms have made this approach obsolete, but you can still use articles to achieve your marketing goals.

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Tags: Article Marketing

8 Steps for a Newsletter People Will Actually Read

Posted by Alyssa Wolfe

Newsletter content comes in many different forms, and every business seems to approach it differently. The universal challenge, however, is creating engaging content that your followers actually want to read. If you’ve already determined that a newsletter will be beneficial to your business, and it’s worth moving forward, then take some key action steps toward a stellar newsletter.

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Tags: Newsletters

7 Proven Tips for Writing Great Website Content

Posted by Nancy M Ruff

Most people lump all copy under the heading “website content writing.” But while blog posts and articles are meant to offer readers in-depth information, website content writing is different in one important way: it’s made up of the briefest, most exact information that will hold their attention.

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Tags: website content

How to Create and Implement an Effective Social Media Marketing Plan

Posted by Alyssa Wolfe

Social media has become an effective marketing avenue for many businesses. There are many benefits, but perhaps the most appealing aspect for many is its affordability. However, one thing businesses run into frequently is that they reach a plateau. While they may rack up a few followers and gain some interest, things can go stagnant quickly without a plan.

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Tags: Social Media Marketing Plan

Writing White Papers People Actually Want to Read

Posted by Chloe West

A white paper is an informational report that offers in-depth facts and guidance on a particular topic. Although these originated as extensive government documents, they've evolved to be used across a multitude of industries. In fact, a white paper is often a fantastic opt-in freebie to help generate leads for your email list.

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Tags: white paper content

How to Create a Content Marketing Plan That Works

Posted by Chloe West

Content marketing is a form of digital marketing that focuses on creating free content to reel your audience in. There are many different forms of content: your business blog that lives right on your website, ebooks or other content extras that you use as a lead magnet in exchange for an email address, informational products that your business might sell for a small price in order to start with an easy conversion, and more.

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Tags: Content Marketing Strategies

How to Effectively Manage a Team of Remote Blog Writers

Posted by Chloe West

Regularly updating your business blog is essential to improving your website's SEO and positioning your business as a thought leader in the industry. But when you're busy running your business, you don't have the time to consistently write long-form, quality, optimized articles to publish.

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Tags: manage blog writers