Chloe West

Recent Posts

How to Use Content Marketing for Lead Generation

Posted by Chloe West

Improve Your Content Marketing for Lead Generation Strategy

46% of consumers say a company's website is one of the biggest determinant of whether or not they trust that business. This means it's incredibly important to make sure that your website has all of the necessary elements to offer as much information upfront to your current and potential customers as possible. This is also a great way to improve your website lead generation strategies.

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Tags: lead generation, content marketing, website content strategy, content strategy

How to Create a Winning Lead Generation Plan and Nurturing Process

Posted by Chloe West

When you're spending a good amount of time and energy on your business blog, you want to see a return on that time. Of course, updating your blog is great for traffic and search engine rankings, but that's not all you want to see from it. This is why it's important to create a lead generation plan and lead nurturing process on your business blog and in your email newsletter, so that you're encouraging leads to sign up for your email list, and leading them to eventually become customers.

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How to Write the Perfect Blog Post Introduction

Posted by Chloe West

The average web content reader will only read about 20% of your blog post. And if you don't grab your reader's attention within the first few sentences, they might read even less than that. One of the first keys to writing quality content is writing a quality blog post introduction to your article. You need to hook your reader at the beginning to get them to stick around, check out your entire blog post, click through to your call to action, and potentially become a customer.

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4 Ultimate Content Creation Tools

Posted by Chloe West

Use These Content Creation Tools For Quality Content

When working on the development of content for your website's blog, you'll undoubtedly have to take advantage of a few online tools to help you create something that's quality and will keep readers coming back. Luckily, we've got a few of our favorite content creation tools up our sleeve to share with you.

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