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6 Steps to Writing Outstanding Blog Content

https://www.zerys.com/writers/writers-blog/6-tips-for-writing-good-blog-titles-that-your-increase-open-ratesThere is a lot of content on the Internet for users to consume. If you want to write a blog post that pertains to your business, you can probably search the topic and find at least twelve other articles on the exact same topic.

So why bother blogging?

Blogging for your business is important for a number of reasons. First of all, it helps to position your business as a thought leader in your industry. When current and potential customers are on your website and have any questions about your product/service or business and they see you have blog, they will be pleasantly surprised to have the ability to read more in-depth about what you offer.

Secondly, it helps exponentially with your SEO and search engine rankings when you regularly update your website with new content.

But how do you stand out when you're writing on a topic that's been visited before? By following these steps, you can begin writing outstanding blog content that will set your business's blog apart from the competition.

Step 1: Research your topic.

One thing that's great about the fact that a lot has been written on your topic already is that you have a lot of content to use for research. Sure, you may know your product/service like the back of your hand, but there may be pieces you miss when writing about it.

On the other side of the spectrum, these other articles are essential if you start to hire a blog writer to manage your blog content for you. They're able to do research and write expertly on your topic.

Step 2: Write your blog title.

Your blog title is a lot more important than you probably realize. 80% of readers never make it past your headline, so you need to invest a good bit of time into writing a compelling blog title that is going to convince more of your readers to click through and get to the good stuff: the rest of the article.

Our top three tips for writing the perfect blog title include:

  • Use numbers
  • Show "how to"
  • Ask a question

Step 3: Determine your subheadings.

Every good online article should include subheadings. The subheadings don't always have to be numbers, steps, tips, etc. However, it is essential to break up your article with subheadings for readability. Online users aren't going to sit and read a huge wall of text on their computer or mobile device. Instead, they want to be able to skim, read a little bit here and there, but still be able to understand the list of the article.

Each of your subheadings will be each of your main points, and you'll use the paragraphs underneath to go more in depth. In order to make it easier to write your article, start by determining your subheadings first.

Related: Why Content is the Long Term Marketing Solution

Step 4: Flesh out your main points.

Then, you'll begin to flesh out what each of your main ideas is. Use a paragraph or two or three to go into more detail about each of your subheadings. This is where the real meat of your article is

When writing your blog content, you want to fully explain each of your points to your reader. This is also the perfect section to link to past blog posts that are relevant and any products/services that you mention.

Step 5: Create your content extras.

What do we mean by content extras? This could be a number of things, but in general, it's simply a way to spice up your content past a regular blog post. For example, you could also convert your points into an infographic that can be shared along with your blog content. You could expand your points even more into an ebook that you offer in exchange for an email address. You could create graphics, find stock photography to include to help illustrate your points, and more.

What we're trying to say is, don't leave a blog post to sit all by itself if possible. Get creative and try to come up with some kind of content extra to publish with it.

Related: How the Right Blog Content Strategy Can Power and Simplify All Your Online Marketing

Step 6: Proofread and publish.

We guarantee that you will always have at least one typo in every blog post if you don't proofread it before you hit publish. So do us all a favor and go back through your blog posts for a quick read through before making it live.

Writing a blog post doesn't have to be hard. Just follow these six steps!

Topics: Writing Outstanding Blog Content

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