Keeping your client's website content fresh is vital to their success. No matter what business you are in the saying, "content is king" is so very true. But old, stale content will have followers and prospective customers clicking away from your client's site in droves. Fresh and relevant subject matter is what drives people to their site and keeps them there.
Your Website is a "Living" Entity
Yes, your website is living. It has to take on a life of its own to be helpful to your client's success. Every update that is made helps to facilitate interaction with followers, new visitors and even search engines. If a website never has anything new to offer it will be considered "dead" and traffic will dwindle down to nothing.
Get Search Engines to Find You
Search engines, such as Google and Bing, put a premium on websites that update their content regularly. The more frequently the website is updated the more frequently the site will be indexed, thus giving your clients a chance for higher search engine rankings.
Where Do I Find This Content?
There are ways that you can help your clients keep their websites fresh and up to date. Some of these are listed below:
You can devote a page or two to relevant articles relating to your client's business. The easiest way to do this is the subscribe to ezines that are related to their industry. When you see an article that interests you, that you think would be relevant for followers and visitors just add it to the article page.
This is a very easy way for your clients to get free, updated content on their websites. All they have to do is copy a few lines of code and a constant stream of articles is delivered right to their site. Let's just say refreshing a site's content does not get any easier than this.
Expert in your client's field can contribute a blog entry every now and then. If you pay close attention to people making comments and following your client's blog you will probably find several people who are knowledgeable about their area of expertise. Reach out to these individuals and ask them to contribute website content. This can turn into a winning deal for both sides. They may ask you to do the same for them and you, as well as they, will gain more exposure on each other's site.
Community Written Posts
While this is somewhat similar to a guest blog you are reaching out to your client's website community for content. This is easily done by posing a question on the site and asking people to add their answers, suggestions and comments. You can take the best and most relevant and add these to the website in the appropriate places for all to read.
Using comments and quotes from satisfied customers you can showcase your client's products and services and get fresh website content at the same time. Put up this subject matter on the same page with the product or service it's speaking about, make a page just for accolades or include it in the blog. Find a way to work it in where it fits best. Always put a date on the content to show it's fresh and try to get the person's full name who gave the kudos.
Think Like There Is No Box
Continue to look for new and innovative ways to add new content to your client's website. Don't box yourself in with the old, tired way of adding words to the website. Add charts and pictures. Put up photos and videos. If a news event happens that is relevant to your client's industry use that story to post immediate content such as breaking news.
There are many ways to grab fresh website content. The ideas here will get your clients started but you will probably think of more ways to add content as you go along. The payoff in the long run will be worth all the effort you expend. Keep their website content updated!