Zerys Content Marketing Blog

More than half of Americans (56%) have a social media account, according to an Edison Research survey. And, if you think it's just the kids who are ...

With content now a cornerstone of inbound marketing, it’s vital that the material you post on their sites reaches the right people. It’s often said ...

Everybody’s publishing marketing content these days - including your clients - and we’re all competing fiercely for the reader’s attention. It simply ...

In this quickly and continuously evolving marketing environment, it can be difficult to know which digital marketing and social media activities are ...

Marketers have to measure different metrics to measure the success of their content marketing efforts. By watching different metrics, your clients ...

In 2013 and beyond, visual media is being tapped as one of the most influential content marketing trends. As a whole, it has already become apparent ...

Simple content marketing isn’t a fantasy. But it does take some work. Seems like an oxymoron, doesn’t it? Maybe we should say there are ways to make ...

Most business people know that content-based marketing has become an essential ingredient in any successful effort to attract attention and increase ...

This is the year of content. Without a doubt, content marketing is expected to really take off in 2013. This is thanks in part to Google’s updates ...

A Google report stated that an overwhelming 79 percent of mobile users will abandon a website if that site is not optimized for mobile devices. Just ...

Copyblogger’s Frank Strong says that a brand is a promise. Keeping that promise – meeting customer and prospect expectations in every way – builds ...

Your client's website is there to make money by generating traffic and converting leads. Every page on it must be involved in this single endeavor. ...