When discussing mobile marketing, Facebook COO Sheryl Sandberg states “The size of the audience makes this – the phone – a mass medium. It’s as important to a marketer as TV. This is as important – if not more important – than television.”
Marketers are paying attention to mobile as a highly effective medium for communicating to businesses and consumers. The demand to produce mobile content writing is skyrocketing. Are you ready?
The following are some tips on providing the best content designed for the mobile market:
1. Less is more
Your message must be communicated in short blocks. You can apply the “Twitter rule” of 140 characters for each “paragraph.” This can be adjusted up or down slightly – but only slightly – depending on your particular type or style of content.
2. Headlines are king
Your headline must grab attention. Make it bold and intriguing so the reader will take the next step.
3. Take some test laps
According to a recent Mashable article you can take a trial run at different techniques to determine what is most effective with your target audience. Note the responses and effectiveness through statistics and reviewing feedback. If it works, try some other flavors and then rotate the approaches that are most effective.
4. Remember your message
Keep your focus on your marketing message and make sure every word is used in the most effective manner to communicate that message.
5. Top down approach
The most important parts of your mobile content should be at the very beginning, which is the opposite of most other forms of writing. Because most mobile readers only spend a few seconds on each subject it is crucial to get the message across sooner rather than later.
The demand for mobile content writing will only escalate as mobile usage grows. Are you ready to write for the mobile universe?
