In today’s world, quality content is the driving force behind all successful Internet businesses no matter what industry or niche they happen to be structured within. Whether on a blog, in weekly digital newsletters, or on a branded product website, the best way to grow your client base and optimize your profit margins is to provide your internet visitors with useful content featuring interesting insights and helpful information that relates to the products or services you have to offer.
Once you have custom quality content ready to publish, it’s important to do a little legwork and make sure that it stands out from the crowd. Here’s how you can easily optimize your quality content so that it shines among the best of what is already out there, as well as what’s sure to still come:
Embellish With Images
Content featuring images tend to attract at least 90 percent more traffic than articles that don’t include any visuals. Additionally, consumers will be more likely to contact you or buy from you if images are features alongside your content when it shows up in search engines. So to ensure that your quality content attracts even the most discerning of web surfers, it’s important to include at least one high quality image within the body of your finished piece somewhere. Professionally created stock photos, high definition graphics, quality user-submitted images, and even public domain photographs and graphics are effective content enhancement tools to consider utilizing.
Establish Your Authority
It’s crucial to establish yourself as an expert in your industry and to create some authority for your brand so people know that they can trust what you have to share with them. Displaying experience and expertise within your content will give readers the insight they need to know that you’re a trustworthy source of information and advice, which in turn is sure to result in more interest and lead captures overall.
Establishing authority within your content can be done by simply digging deep into your topics and providing fresh concepts to your readers that encourage them to think outside of the box. Including statistics, expanding on basic knowledge, sharing industry secrets, and providing company insights are all awesome authority building techniques to incorporate into your own quality content.
Provide Access to Extras
Another effective way to make sure that your quality content stays ahead of the competition is to provide your readers with access to “extras” throughout each piece. Include links to back up your statistics, give readers a heads up when there are freebies to be found online, provide recommendations for good reads and do-it-yourself projects, and offer discounts to those who engage with your content in some form or fashion. All of these options are sure to increase the authority of your content and enhance each readers’ experience in a way that will make them want to share it with their friends and family, as well as come back to learn more (and buy more!) in the future.
Including a call-to-action within your content whenever possible is a great way to keep readers engaged and to optimize your profit margins long term. Your calls-to-action don’t always have to be about buying something – in fact, it’s a good idea to minimize sales tactics and instead focus on content enhancement when creating a call-to-action. For instance you can ask readers to follow a simple set of do-it-yourself instructions at home to test a theory featured within the content.
Alternatively, you can ask them to leave a comment or question for your perusal, or request that they sign up for your free newsletter so they can stay up-to-date with the latest happenings within your business. The idea is to get readers involved so they feel that they’re the most important part of your business, as they should.
By taking each of these ideas into consideration before introducing newly created quality content to your online publications, you’ll help to keep yourself one step ahead of the competition and ensure that your work has a long shelf life in popular search engines.