Creating a new blog post from scratch takes time. You've got to do your research, create an outline, write your introduction, put together your argument in your body subheadings, and more. It can take a couple of hours to craft a brand new blog post from scratch. Although this is the most common type of content shared on a business blog, you should never underestimate the power of content curation in your blog posts.
There are a few different ways to utilize content curation in your blog posts. Try a couple of these strategies to help give you a leg up in your blog post creation.
1. Create a roundup of great posts.
Choose a topic relevant to your industry and create a roundup of top posts from a few great blogs in that niche. These blog posts are really easy to compile and offer a lot of great value.
You'll write an intro on your topic, then include photos and/or links to the top blog posts that cover different aspects of your topic. This is also a great way to let other top blogs and bloggers know that you've mentioned them and increase the likelihood that they share your blog post with their readers and followers.
2. Interview an expert.
Find a couple of experts in your industry and send them an email or a DM on social media asking if you could interview them for a blog post. Many will be happy to help you out, especially if you are linking back to their business or website.
When they accept, email them with about 5 questions for your interview. Then create an intro for the blog post interview, introduce the expert, link to their website and a few of their best blog posts, then move on to the interview.
This is a great way to collaborate with other experts in your industry and partner to get their followers onto your blog and your followers onto their blog. Plus all you had to write yourself was an introduction! Win-win.
3. Create a top 10 post.
This is a great way to curate your own content. If you've written on a topic multiple times, go back through and create a top 5 or 10 post ranking your most popular blog posts. This helps with your own inbound linking, increases session time on your website, and decreases bounce rate.
There are a few different ways you can do this. You could simply include a top 10 list of your most popular blog posts overall. You could do a top 10 of posts relating to one specific topic. Or you could write briefly about a new topic while linking to more in-depth blog posts for readers to click over to.
4. Share an infographic.
This is an extremely popular method of curating content. If you've found a fantastic infographic in your industry that offers seriously valuable information, share it on your blog. Write an introduction for it, summarize some of the information found in the infographic, and link to the source(s) and creator of the infographic.
Consider creating your own infographics as well to share on social media and your own blog. You can also send these to other influencers in your industry to see if they'd be interested in sharing them on their blog or social media to reach even more users.
Curated content isn't only for your social media content. There are also ways you can use curated content in your blog posts to help ease the burden of constantly creating new blog content on your website. As long as you're regularly updating your blog, you're helping offer valuable content to your readers and you're improving your site's overall SEO. It doesn't have to be completely brand new, created content from you each time. Try one of these curated blog posts for your next business blog.
To learn more, check out our white paper, "How the Right Blog Content Strategy Can Power and Simplify Your Online Marketing."