What Images Are You Using in Your Content Marketing Plan?
Everyone knows that pictures and images can convey powerful messages. And, it has been conventional wisdom for a while now that using images with your website content garners more engagement from your audience. But as competition for web traffic increases, you need to go the extra mile to really attract and engage your website’s visitors. You can’t just connect any old image with your content marketing plan. You have to find the right image to compliment the rest of your content. You need to understand the importance of visual content. Content images are more than decoration – they are a powerful tool for engaging your audience in a deeper and meaningful way.
Here are a few visual tips for choosing the right images for your content marketing plan:
Keep It Relevant
That flower or sunset might be pretty, but it most likely has nothing to do with your blog post on social media marketing. You want to pick a content image that is clearly connected with the topics of your content marketing plan.
You also want to make sure that the content image that you choose is relevant to your brand. If your brand’s personality is youthful and energetic, pick vibrant bright colors and images that convey motion. But if your brand is more sophisticated and high-end, then you may want more stable dark colors with a formal setting.
One way to keep your content images relevant is to use a text overlay to reinforce the message. You can add a text overlay to make the connection really clear. You can even include a call-to-action so that people can respond to the image. In addition, You can turn your image into an effective call-to-action by adding the appropriate text.
Create a Visual Hook
Power and unique images create a compelling visual hook that draws your audience in and sticks in their memory. Just look at National Geographic or Wired Magazine: they specialize in these visual hooks. So forget about cheesy clip art or boring stock photos. Try to find stunning and compelling images that will grab your visitor’s attention.
With everyone using images with their content, you can only stand out if yours are high quality. So make sure that your content images are high resolution and have no pixelation. You need to balance quality with user experience. If your picture takes too long to load, then people will get frustrated and leave. Use images with appropriate resolution but not one with too much resolution that it slow your page loading down.
It has long been known that certain colors evoke different emotions. In general, brighter hues and shades feel more energetic while darker colors are more relaxing. Color psychology tells us what emotions are a triggered by a specific color. Here is a summary:
- White creates a feeling of cleanliness, spotlessness and purity. It is also a great supporting color that accentuates your other colors.
- Black is a strong color that projects power. It is hip and edgy. It can also add sophistication and elegance.
- Grey is a great neutral color. It is more formal and can even be a bit gloomy if that is what you are going for.
- Blue conveys serenity and trustworthiness. Many banks use blues in their websites for this reason.
- Green suggest the natural world and the environment. It is suggestive of prosperity. It stands out but is not as aggressive as colors like red or yellow.
- Yellow signifies happiness. Light yellows can evoke the feeling of summer sun, while darker yellows offer weight and a sense of classic antiquity.
- Purple can convey a sense of mystery, luxury and a romantic feeling. It is great for high-end appeal.
- Red is more aggressive and passionate. It conveys urgency and importance. Use it cautiously and sparingly. You don’t want to overuse this color.
These are just the basics of color psychology to get you started. There is a lot more that you could learn to make sure that the colors in your content images hit the right emotional note in your audience.
You are probably already using images in your content marketing plan. But you can probably improve the effectiveness of your image selection and increase your engagement of your audience. These are great tips to get you started. To learn more about creating a content marketing plan, check out our white paper, "What is Content Marketing? Any Why It's Important!"