The success of your company relies heavily on its ability to stay ahead in the online arena. Blog strategy is the backbone of an online marketing strategy, and crafting content that is effective is a matter of utilizing tried-and-true techniques while integrating innovative marketing methods. Here are some valuable tips that will help you effectively develop a blog strategy.
Present New Material
You must present website visitors with new information or a unique angle. Visitors are not interested in reading the same thing that they can find on other websites. Businesses that rehash information are not achieving the goal of giving their website visitors a reason to stick around and explore further.
If you are in a business that does not have a lot of developments that can be translated into interesting blog topics, it is your job to find a unique way to present this information. One option is to use a historical perspective that other businesses are akin to ignore. Another option is to present a unique way to use a product or service offered by your business.
When you develop a blog strategy, it requires your company to regularly update the blog. Many companies believe that they can post once a week or even once a month, but readers are not going to visit your website if you are not constantly providing them with interesting, up-to-date blog posts.
Small Business Trends reveals that there is no set schedule for how often a business should blog. One factor that impacts the ideal frequency of posts is the quality of the content. Higher quality means less of a need to post frequently, but that does not mean that you do not have to update the business blog regularly. At least once a week is suggested, but businesses can post up to once per day.
Nix the Mistakes
The fastest way for you to lose credibility when you are developing a blog strategy is by making a mistake. It does not matter if the mistake is a minor typo that does not accurately reflect the intelligence of the writer. Readers hone in on errors and make judgments.
There are a few ways that you can prevent blogging errors. One way to do this when you develop a blog strategy is to outsource blog writing to a professional. This option is ideal for busy professionals who are not used to writing content.
Another option is to carefully proofread before posting anything. Have someone else do the proofreading to ensure that a fresh pair of eyes is looking over the content. It is also possible to outsource proofreading to keep the cost of creating content under control while maintaining a professional tone.
Related: 5 Things That Could Be Wrong With Your Blog Content Strategy
The ultimate goal of a blog strategy is to get readers to become customers. A subtle call-to-action that is included at the very end of the post helps your business achieve this goal.
Saving the call-to-action for the end is important. You do not want to come on too strong, and you want to start out by providing value to your readers. The call-to-action should be very specific without overwhelming readers. Guide readers to the catalog or an appointment scheduler.
You have probably invested a lot in maintaining the professional appearance of your website. Extend this investment when you develop a blog strategy. Your business blog should accurately reflect the image that you want your business to convey. An intuitive design that makes it easy for readers to find the information that they need is a must. Using your company logo causes readers to associate the blog with your business.
Developing a blog strategy is a technique that increases website traffic and allows your business to convert visitors into customers. Presenting unique content, using a different perspective and frequently posting can help you draw in readers and improve your online marketing strategy. If you want to learn more about developing a blog strategy for business, check out our white paper, "What is a Digital Content Strategy? And Why You Need One!"