Marketing a website or online business does not have to be a complicated process. SEO content marketing provides a high quality, high value way of getting your clients' message out and allows you to help them introduce their products, services and sites.
If you're not sure where to begin with SEO content for your customers, check out five secrets to success that you can share with them. Let's count them down:
5. Targeted keywords.
Search engines look at the keywords within an article as a search engine ranking factor. You want to match your keywords with the content and your overall site focus. Avoid oversaturating content with keywords that do not flow within the body of the article, as visitors are more attracted to content that flows naturally and reads well. Optimize content while not overdoing it.
4. Social features.
Social networking should be a big part of any SEO content marketing strategy. Your content should be promoted on social media pages, along with having ways to share the content directly from your website. Other types of social features that can add to your marketing plan include comments on your articles and posts or forums to promote discussions between your customers or visitors. Future Searches discusses several social media marketing strategies.
3. Audience targeting.
For the most effective content marketing, you need to use the demographic information that you have on your customer base. Each demographic responds to different approaches, may be more comfortable with some forms of content marketing than others, and may need a different style of being convinced that your product, service or website is filling that person's needs.
2. Call to action.
You need to provide a specific call to action on your content page to build leads, convert visitors to customers and convince them to stick around. The call to action can take many forms, whether you want to encourage them to sign up for a newsletter, join your forums, like a social media page, go to your online store or another action. Do not assume that the visitor knows exactly where to go - guide him there with a strong call to action in your content. The Zerys Content Marketplace Blog lists 6 content marketing tips for increasing conversion rates.
1. Quality content.
You want to invest in the best quality content possible. Search engine algorithms are constantly changing to point searchers to the highest quality search results possible. Your customers and site visitors are exposed to countless different types of web content in a day. If your content doesn't stand out in the crowd, then your marketing may never get more than a passing glance.
Learn more by checking out our white paper, "What is Content Marketing? And Why It's So Important."