Pandas, Penguins, etc--If you own or manage a Web site, it may seem as if there's a whole menagerie whose sole purpose is making your job more difficult than it used to be. While there's no denying that the new Google algorithms have changed the Internet landscape, there are still ways for your clients' websites to be successful.
Here are a few tips for helping your clients to navigate the post-Penguin Web:
1. Quality content still reigns.
Quality content has always been at the core of any good Web site...and it continues to be important, says Lucy Faraday for Content is Currency.com. If you're not already filling your Web pages with relevant, engaging articles, get started. It's not as difficult as you might think. Write as if you are telling a trusted friend about your topic or product. Share what you know in an easy-to-read, easy-to-understand manner.
2. All links are not equal.
It used to be that any incoming link was Internet gold. No longer. In the new Penguin world, bad links (links coming from low-quality sites or link farms) are worse than no links at all. Be careful about the sites you interact with.
3. Don't write in a vacuum.
"Visitor engagement matters more than ever in this post-Penguin environment," says AJ Kumar on Entrepreneur.com. If you're not writing with your reader/potential customer in mind, you're likely hurting your Google ranking. Whether you blog, have a commercial Web site or operate an informational site, make sure that it's easy for your readers to leave comments, post pictures or reviews and otherwise interact with your site.
All change is scary, but if Google is being true to its word, these new algorithms will only help--not hurt--well-written, well-managed websites. So, encourage your clients to keep writing about the topics they have a passion for, to avoid the latest Internet "fix" and keep their readers in mind at all times. The rest will take care of itself.