Zerys Content Marketing Blog

The seemingly endless chain of search engine updates has moved the world of SEO slowly toward one fundamental goal - the creation of high quality ...

Are your clients ready to deliver some really exceptional blog content? It seems simple, right? Click "New Post" and then type away. However, there ...

The competitive world of marketing has brought about a shift in the way that businesses go after the attention of prospective customers. Companies ...

According to a recent study from Nielsen, 92 percent of consumers worldwide say they trust "earned media", such as friend and family recommendations ...

The quest for content keeps heating up. More businesses than ever are using content-based marketing. And there is a seemingly-endless parade of new ...

Content marketing is an important component to any company's marketing program, but if you don't have a content strategy, you could be spending a lot ...

Studies show marketers are spending more on content marketing this year. Obviously they believe the return is worth the boosted investment, but how ...

Since getting into business blogging, I give monthly workshops on the topic to entrepreneurs at the local business center. During these, I’m ...

Content marketing is a must in today's business world. There is no substitute for the kind of quality online information that builds your client's ...

Content marketing involves creating and sharing content for the express purpose of obtaining new customers. The purpose is less to explicitly sell ...

Your clients need content. You know that. But have you given thought to what you want that content to do for them? Obviously you want it to bring in ...

Have you ever stopped to think who influences your clients' decisions? You should, because you’ll gain valuable insight into the types of people who ...