Be a Better Writer Blog

The French proverb “tout passe, tout lasse, tout casse” can be translated several ways, but in essence it means “everything passes, everything breaks ...

Writing blogs for a business that sells to other businesses or government entities is a lot like writing blogs aimed at consumers: they must be ...

Is there a difference between “regular” content writing and writing for a website? Yes. Even though both are considered part of a strategic marketing ...

Do you love taking complicated ideas and presenting them in an easy-to-follow manner? Do you know how to explain a complex topic without dumbing it ...

The classic definition of a professional web copywriter is someone who creates content that has an impact on the reader, inspiring them to take some ...

Even the greatest writers write badly. Not just bad first drafts, but poorly constructed sentences, verb-tense errors, and run-on sentences, too. ...

By now, most businesses know that adding a blog to their website is a brilliant way to connect with new and potential customers. They understand it’s ...

You take an audition, spend hours researching it, and write a great piece of content. You hit “submit to client” with fingers crossed and hope your ...

Kudos! You’ve created a content development plan that is sure to attract, engage, and convert readers. Every great content development strategy ...

The more you write, the better you get, right? Well, maybe. There are certainly people born with an innate talent for writing, but for the majority ...

A good business copywriter knows how to find the exact right words that appeal to specific audiences, create compelling calls to action, and help ...

A big misconception about blog marketing and blog posts is that they're one in the same. They’re both content created for a website, right? The terms ...