Be a Better Writer Blog

Creating content involves much more than simply putting words in the empty space. For some, it's a craft or art form, while others consider it to be ...

If your content doesn't include a call-to-action, you are leaving lots of money on the table that will never make it into your pocket until those ...

When you are writing content for the web, there is no reason that you should not turn to the web for a little help. From apps to browser plug-ins, ...

According to a compilation of predictions from the Content Marketing Institute, "fat" content will be the focus of marketers in 2015. What, exactly, ...

According to a study posted by the Content Marketing Institute, the top three initiatives that B2C marketers are working on are converting more ...

According to HubSpot, a white paper is an authoritative report on a particular topic that presents a problem and then supplies a solution. The white ...

When you think about your content marketing strategy, your mind probably turns to blog posts and other web content. However, email marketing is also ...

People are too busy to read anything that requires effort to understand. Neither do they want to consume content targeted at a 10 year old—unless, of ...

Writing for an audience of consumers usually calls for a light, easy tone that speaks to the customer's emotions and uses everyday language. Writing ...

Creating content is more than just lining up a few words about a particular topic. Content that is written for the web has to do many things, only ...

Content writers should be aware of the increasing importance of local SEO. They should know how to incorporate information into their content that ...

A writing schedule will help you focus more on your work so you can create higher quality work in a shorter amount of time. You'll also stress less ...