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Persuasive not Pushy: The Art of Crafting Content That Speaks to the Reader

When it comes to content marketing, it's important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in ...

How to Make Content Marketing More Interesting

Writing shallow, generic content is easy, requires minimal research, and demands little prior knowledge of the subject — all of which are selling ...

How to Reach People the Right Way with Great Sales Copy

Copywriting requires a writer to wear a variety of hats. Sometimes your writing will focus on delivering information and other times you'll find ...

Developing a Successful Writing Business

One of the first challenges you will face when you set off on your quest to become a successful freelance writer is to resist the temptation to ...

What Makes a Writer "Good?" (And How to Be Great!)

Mediocre writers tend to jot down the facts or regurgitate information already found on the internet – they don't take the time to figure out what ...

Improving Your Content Creation Process

Creating content is not necessarily an art form, but it does require some degree of skill and ability to consistently produce quality content. You ...

3 Ways Time Management Can Help Your Writing

You probably already know that the best way to get the most out of content marketing is to create lots of content and to keep your outlets ...

5 Tips to Make Your Landing Page Look Good

What you say matters, especially if you want people to jump from your landing page to your main website. But how your content looks matters at least ...

5 Fresh Business Blog Writing Ideas

A business blog is one of the most powerful assets that your company can own, but only if you use it effectively, by creating content that your ...

How to Make Boring Content Less Yawn Worthy

Every day, users are bombarded with content, consisting, on average, of more than 100,000 words in total, says Digital Marketing Philippines. If you ...

6 Tips for Writing Good Blog Titles That Your Increase Open Rates

Research has discovered that although 80 percent of users read the titles of blog posts, only 20 percent read the content that follows, reports ...

5 Copywriting Tips That Result in Conversions

Many marketers are stuck in the mindset that copywriting is about selling products, services, or their business as a whole by using descriptive ...

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