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SEO Content Writing in Simple Terms

SEO content writing, even after all this time, still seems like some arcane magical method of ranking highly in search engines so people will find ...

5 Winning Strategies For More Engaging Content

Converting prospects isn’t always possible the first time they land on one of your client's Web pages. Good SEO copywriting needs to be more than ...

5 Essential Tips For More Persuasive Copywriting

Let's face it--as a marketing copywriter you're not writing for your health. You're writing to get people to take action, right? So, what's the ...

Tailor Your Copywriting to Your Target Audience

Movies and TV shows have long tried to find humor (and heart) in situations where people don't know how to talk to each other. Older people use ...

Content Compliance Issues: What Could Possibly Go Wrong?

Not everyone can write effective content marketing. Sure, writing skills are important. So too is the ability to tell a story in a way that engages ...

Niche Copywriting, or Why It's Good To Be King (Of Your Subject)

It’s good to be king. Or queen, if you prefer. Master of your universe. If your universe is copywriting services, it’s tempting to view everyone out ...

6 Tips For Marketing Content That Makes Lasting Connections

Marketing copy is all about making connections. As a marketing copywriter, your level of success has a lot to do with how your readers react to what ...

Emotional Triggers: How To Use Them In Your Marketing Copy

People don’t really make decisions rationally; rather, they are what Dan Ariely calls predictably irrational. Reason is not behind their decisions, ...

Stories Sell: 5 Proven Storytelling Techniques For Marketing Copywriters

"A long time ago, in a galaxy far, far away...." "It was the best of times, it was the worst of times...." "Call me Ishmael...." For many of us, ...

Getting To The Point: 3 Simple Tips For Tight Copywriting

I don't know about you, but sometimes I get annoyed by how long it takes someone to make their point. Perhaps the person is worried about sounding ...

Are Your Readers Getting The Marketing Message?

You’re so clever and creative! You know it, and your clients know it. Guess what? It means nothing. All the brilliant verbiage in the world won’t ...

Less Is More: 5 Tips For Creating Effective Mobile Marketing Content

When discussing mobile marketing, Facebook COO Sheryl Sandberg states “The size of the audience makes this – the phone – a mass medium. It’s as ...

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