Be a Better Writer Blog

Your home page is often the first page a site visitor sees. You might say that it's your virtual reception area. Just like a bricks and mortar ...

One of my most boring jobs was writing jackets for science books at a publishing house. The job was fine, but there's not much you can do to make ...

Social media copywriting sounds highly specialized but in truth is not any different from any other type of writing; at least, writing that you want ...

If you're offering reliable, effective copywriting services to clients, be sure you know how to write a great landing page. As businesses learn the ...

For many years, the responsibilities of the copywriter were well-understood - write great copy about the product or service you're trying to sell. ...

As a content marketing copywriter, you may be asked to do a lot with just a little. Whether you are a member of a permanent writing staff or a ...

To drive your message home, you need to create captivating content that will make your audience take action. However, you first have to capture the ...

Web copywriters are like the mad men of the Internet. Their tasks include marketing products, presenting ideas and helping businesses attract ...

There's more to producing web copywriting than publishing a certain number of words with an optimal keyword density--if you want to keep your readers ...

With the current focus on content marketing and SEO, it’s easy for writers to forget that they are writing for the user, not for the search engines. ...

Copywriting and content marketing go hand-in-hand, right? Well, no—not if you’re doing it right. Effective content marketing requires good ...

Writing an interesting blog is not brain surgery, but it does require planning and careful attention to detail. Your basic purpose for blog writing ...