Content development has a lot of moving parts: staying in sync with the rest of your marketing, planning categories and topics, researching your topic, writing your article, proofreading and publishing. When you really dive in, content development can be pretty time consuming. This is why we recommend most businesses work on creating and keeping up with a content creation process. It helps to streamline your content marketing, saving you time (and ultimately money) in the long run.
Here are our tips for developing a content creation process that will work for your business.
1. Determine your business blog's categories.
By first determining what categories you will include on your blog, you can more easily find your topic ideas. This can also help you with scheduling out your calendar much more easily by rotating categories each week or so.
Pick about five to six categories that you can choose from (i.e., a social media firm might have social media marketing, website development, email marketing, graphic design, and photography as their main categories) and create tags for them in the back-end of your blog. Rotate your category each blog post to keep content fresh and varied.
2. Create an editorial calendar.
The next step in your content creation process is to create an editorial calendar. An editorial calendar is a schedule for your blog. You include the category, topic, due date, author, and outline/subheadings for each new blog post in your editorial calendar. You can create your editorial calendar a number of different ways: pen and planner, Google calendar, or another online scheduling tool.
This helps you to know what's coming down the pipeline, what needs to be written about next, who is responsible for the blog post, and what the main gist of the article is. Especially if you have a team working on your business blog, or you hire out writers, this can be a lifesaver when it comes to organization and your content development process.
3. Create a checklist.
Each blog post is going to have a list of steps that need to be completed. Use an editorial calendar software or a project management tool to help you put together this checklist for each new blog post.
Your checklist will probably look something like this:
- First draft
- Create graphic
- Check for potential backlinks
You might include other steps, depending on the blog, like create content upgrade or create accompanying infographic.
4. Hire a content development team.
As a business owner, it's next to impossible to imagine having the time to manage and create content for your business blog while still successfully running your business. This is why it's a smart idea to hire writers to contribute content to your business blog based on your content creation process. Your writers will do research based on your business and industry, find the best topics based on the categories you've provided, and create optimized and quality content for you to publish on your blog.
Your business blog doesn't have to be the death of you. By creating a process and hiring a group of skilled writers, you'll be able to save both time and money. To learn more, check out our white paper, "10 Ways Blog Writing Services Can Help You Succeed."