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Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

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Landing Page Conversion Killers

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Are you unhappy with the conversion rates on your landing pages? You may be making four common mistakes that are killing your conversion rates.

Teaching With Content: Why Educational Content is So Effective

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The online presence of customers expects a lot from their virtual experience with companies they do business with. They need to know that you have the skills and experience it takes to solve their specific problems or address their unique interests, whether that is fixing the interior of a vehicle or figuring out how to decorate a home with Feng Shui in mind – and this can be accomplished through the power of content marketing.

How to Fix a Failing Blog Strategy

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The whole point to your company's blog is to drive traffic to your website and, ultimately, drive new sales. However, if that isn't working, you may begin to wonder why you're blogging at all. I will always stand by my belief that every business should have a blog, so I'll just give you some tips on how to fix your blog strategy so that you will generate results.


What Can You Learn From 4 of the Best Brands of 2014?

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Brand marketing is a tool that allows you to develop brand recognition in a way that encourages customers to gravitate toward your product or service when shopping around. While you may already be implementing brand marketing in your company, there is always room for improvement. Examining what the four best brands in 2014 did to make their brand a well-known one will help you make these improvements to enjoy more success in 2015.

Drawing in Your Audience in 2015

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As 2015 starts, you have the opportunity to reevaluate the way you craft blog posts in order to attract and retain more readers. While a strong content writing strategy can help you achieve your goal of attracting more readers in the new year, relevant and well-written content is not going to be read if it is not accompanied by an effective and alluring title. Getting blog title ideas that really work can be difficult, but being a successful content writer often depends on developing this skill. Establishing blog title ideas starts with the steps outlined below.

Are Mixed Messages Killing Your Content Marketing Efforts?

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Whether you are marketing through television, radio, or social media outlets, your brand is always in the forefront. Every message you send potential customers is representative of your company's business ethics, so each word needs to be planned carefully. But when trying to appease the general audience in order to draw attention to your brand, you may find that your messages are mixed throughout the different marketing platforms you use.

5 Secrets to Social Content That Sells

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Have you found it difficult to get traction on social media with your sales content? You're not the only one!

6 Email Marketing Techniques That Boost Click-Through Rates

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Email marketing is a tough sell for any company. Consumers are used to glazing over as they read through their email for the day, and only the most interesting or useful emails will be opened before they are deleted. Even if an email is opened, getting readers to click is another challenge. These six email marketing techniques are aimed at enticing readers to click through while encouraging them to share information for a greater return on your advertising investment.

Thinking About Outsourcing Content Creation? Here's How to Do it Right

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According to HubSpot's State of Inbound 2014 report, marketers who focus on blogging are 13 times more likely to achieve a positive return on their investment. We all know that content marketing works, now it's just a matter of figuring out how to make it work for you. Whether you're trying to get in the game but you don't have the time or the skills to write all that content, or you're trying to up your game by beefing up your blogs and online libraries, outsourcing your content creation is a smart move. 

4 Simple Ways to Make Old Content New Again

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Struggling to come up with ideas for new content? If you're pressed for time, sometimes the best answer is to make something old new again!

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