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Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

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The Anatomy of a Perfect Blog Post

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You have undoubtedly noticed that some of your blog posts are more successful than others: some receive greater social media interaction, others result in more conversions. To some extend, this is down to your content; however, the structure of your posts also play a big role.

4 Benefits of Using an Editorial Calendar

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With all the effort that goes into creating content, it can seem like just another hassle to start using an editorial calendar. The truth is that a calendar can actually save you time in the long run. You will not have to spend time scrambling for titles and topics at the last minute and trying to coordinate topics on the fly. Instead, an editorial calendar will help your content marketing strategy run like a well-oiled machine. 

Best Practices: Writing Content for LinkedIn

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LinkedIn is an outstanding resource for reaching the B2B market. The users and readers are people that are wearing their professional hats at the time and are looking for ways to improve their companies, their professions, and their job searches. They are not there to watch  puppy videos or catch up with old classmates so you will not be competing with those interactions. Here is how to make the most of this captive B2B audience.

Are Your Blog Posts Missing These Key Elements?

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Everyone wants their blogs to succeed, but all too often, they're not sure exactly what they need to do to make that happen.

Best Practices For Promoting Your Content on Google Plus

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Although it's not as hip and trendy as Instagram and Pinterest, Google+ still has its place in your content's social media lineup. The key to making Google+ work for you is to understand who is there, what they are doing, and how to reach them so they are receptive to your messages.

3 Keys to Finding Your Target Audience

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When looking for advice about how to write content, one of the first tips you are likely to read is that you should aim content at a target audience. The problem is that when you are just getting started, it can be difficult to know exactly who is your target audience and what are their needs and characteristics.

Landing Page Conversion Killers

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Are you unhappy with the conversion rates on your landing pages? You may be making four common mistakes that are killing your conversion rates.

Teaching With Content: Why Educational Content is So Effective

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The online presence of customers expects a lot from their virtual experience with companies they do business with. They need to know that you have the skills and experience it takes to solve their specific problems or address their unique interests, whether that is fixing the interior of a vehicle or figuring out how to decorate a home with Feng Shui in mind – and this can be accomplished through the power of content marketing.

How to Fix a Failing Blog Strategy

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The whole point to your company's blog is to drive traffic to your website and, ultimately, drive new sales. However, if that isn't working, you may begin to wonder why you're blogging at all. I will always stand by my belief that every business should have a blog, so I'll just give you some tips on how to fix your blog strategy so that you will generate results.


What Can You Learn From 4 of the Best Brands of 2014?

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Brand marketing is a tool that allows you to develop brand recognition in a way that encourages customers to gravitate toward your product or service when shopping around. While you may already be implementing brand marketing in your company, there is always room for improvement. Examining what the four best brands in 2014 did to make their brand a well-known one will help you make these improvements to enjoy more success in 2015.

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