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Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

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5 Original Ways to Create Fresh, Interesting Content

content creation

The content you create has a huge impact on the future success of your business: it effects everything from how prospects and customers perceive your company and how easily they are able to find you through organic searches to how interested will be in interacting with you on social media.

Best Practices for Optimizing Your Content

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We all know how important it is to optimize our content. The problem for many content marketers is knowing just what they need to do to make their content search engine friendly and still appealing to readers.

Optimizing Your Online Content for Search Engines

online content

Content marketing is a concept that you're now very familiar with. Most likely, you know that you should be implementing this strategy into your marketing plan. However, your content marketing won't do very much for you if users aren't able to find your online content. This is where search engine optimization (SEO) comes in.

Zerys Joins Forces With Over 1,000 Strong WSI Global Agency Network

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Zerys has joined forces with the WSI Global Agency Network

Make The Most Of Your Email Marketing Strategy

marketing strategy

Many business owners, marketing executives, and design teams today are focusing the efforts of their marketing strategy on one area in particular, leaving other marketing methods to fall by the wayside.  The most frequently pursued marketing strategy over the past few years has been mobile marketing; using responsive design, targeted advertisements, and geo-tagging typically come into play in the mobile marketing arena.

The Importance of Mobile Content Marketing

mobile content marketing

All your marketing department hears about or talks about is digital marketing. Content marketing is on the rise. You can't grow your business without utilizing social media marketing. Things like that. 

The Three Pillars of a Successful Business Blog Strategy

business blog strategy

It's no secret that blogging for a business differs vastly than blogging for fun. Personal bloggers write about their recipes, their cats, their views on the world, and other topics that interest them. Business bloggers, on the other hand, need to stay on topic with their business's industry, finding subjects to blog about that will not only be interesting to customers and prospects but also establish the business as a credible authority. To do that, a business blog strategy needs to be hashed out before the first post is written.

Evolve And Grow: Why You Need To Reinvent Your Web Content

web content

In chronological terms, online marketing is still in its infancy.  When you consider it as part of the entire lifespan of the Internet itself, however, online marketing is already well over the hill.  While it has not necessarily been at the forefront of marketing consciousness for a significant amount of time, the concept of using web content to promote a brand or market products and services has been part of our online lives almost throughout their entirety.

8 Tips for Crafting Effective White Paper Content

white paper content

Writing a white paper can go a long way toward gaining credibility in your industry, or establishing you as an expert in your chosen field. The problem that arises, however, is that most people really don't know what a white paper is or how to create an effective one.

5 Tips For Optimizing Your Site For Local Searches

local search

It's 12:30 and you're hungry, but you're in a an unfamiliar city. What do you do? You take out your mobile device and conduct a local search: "Minneapolis Thai restaurant." Your GPS guides you there, and before you know it, you're hungrily eating a delicious bowl of Pad Thai.

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