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Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

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The Importance of Mobile Content Marketing

mobile content marketing

All your marketing department hears about or talks about is digital marketing. Content marketing is on the rise. You can't grow your business without utilizing social media marketing. Things like that. 

The Three Pillars of a Successful Business Blog Strategy

business blog strategy

It's no secret that blogging for a business differs vastly than blogging for fun. Personal bloggers write about their recipes, their cats, their views on the world, and other topics that interest them. Business bloggers, on the other hand, need to stay on topic with their business's industry, finding subjects to blog about that will not only be interesting to customers and prospects but also establish the business as a credible authority. To do that, a business blog strategy needs to be hashed out before the first post is written.

Evolve And Grow: Why You Need To Reinvent Your Web Content

web content

In chronological terms, online marketing is still in its infancy.  When you consider it as part of the entire lifespan of the Internet itself, however, online marketing is already well over the hill.  While it has not necessarily been at the forefront of marketing consciousness for a significant amount of time, the concept of using web content to promote a brand or market products and services has been part of our online lives almost throughout their entirety.

8 Tips for Crafting Effective White Paper Content

white paper content

Writing a white paper can go a long way toward gaining credibility in your industry, or establishing you as an expert in your chosen field. The problem that arises, however, is that most people really don't know what a white paper is or how to create an effective one.

5 Tips For Optimizing Your Site For Local Searches

local search

It's 12:30 and you're hungry, but you're in a an unfamiliar city. What do you do? You take out your mobile device and conduct a local search: "Minneapolis Thai restaurant." Your GPS guides you there, and before you know it, you're hungrily eating a delicious bowl of Pad Thai.

Managing Your Content With An Editorial Calendar

content plan

Sometimes content marketing can fall to the back burner if you don't realize just how important this type of advertising is. Content marketing depends more on building the trust of many potential customers rather than just making a quick sale to one or two. And these days, content is really what consumers want to see--not an overload of traditional in-your-face advertisements. 

8 Key Methods For Promoting Your Blog Content

content promotion

You just wrote the greatest blog post ever. You hit publish and you're ready for a day full of traffic. However, two hours after you've published your best blog post ever, it has hardly gotten any hits.

How To Implement An Effective Blog Strategy

blog strategy

The success of your company relies heavily on its ability to stay ahead in the online arena. Blog strategy is the backbone of an online marketing strategy, and crafting content that is effective is a matter of utilizing tried-and-true techniques while integrating innovative marketing methods. Here are some valuable tips that will help you implement a highly-effective blog strategy.

5 Ways To Find Blog Content Inspiration

blog content

As a marketer for several growing businesses, one of my primary tasks is coming up with new content ideas for a company blog. It’s also one of my most challenging, and I often spend several hours just browsing online to get inspiration. I’m also tired of reading those “advice” pieces that say google the keywords, keep an editorial calendar, and all the usual suggestions. So I set out to find more creative ways of getting ideas, which result in original ideas without added effort.

Why Your Business Needs a Blog

marketing content

We all know that social media has made it to the forefront of marketing. If we want our businesses to succeed and gain the most visibility, we have to consistently post to Facebook, Twitter, Pinterest, Google+, LinkedIn, Tumblr, and everything else. It always seems like so much work.

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