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Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

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Essential Tools for Smart Content Development

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Whether you are a website owner, business manager, or marketing professional, you play a role of some kind in the development of content for your online marketing ventures.  While marketing professionals spend more time fiddling with the nuts and bolts of the content development process, business managers and website owners still have a vested interest in the success of their online content, so they are just as interested in making sure it delivers the appropriate message in a way that furthers their marketing goals.

5 Great Tips for Promoting Your Content on Twitter

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Creating great content is just one part of the equation for content marketing success. The next step is promoting that content effectively.

How to Get More People Reading Your Content

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Prospective clients sometimes ask me what is the point of publishing endless blog posts, downloadable ebooks and infographics when they get few readers and even fewer click-throughs. These days content has become an end in itself, as well as being the means to attract visitors to your website and generate sales leads. To get people to read your material, you need content promotion to create interest and awareness.  In effect, you need to use content to drum up interest in your content marketing. Here’s why (and how):

6 Easy Steps to Writing Great Titles for Great Content

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You spend a lot of time working on creating amazing content. How much time do you spend creating a title?

5 Signs It's Time To Overhaul Your Content Marketing Campaign

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Whether your current content marketing campaign is based off tons of research and planning or you've just taken a stab at what you think needs to be done, there are a few key signals that you're heading in the wrong direction. Don't ignore these five warning signs that might be trying to tell you that you're off to a rocky start.

Good Tidings For Your Website! Content Development Tips For The Holidays

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The holidays are right around the corner: retailers are already getting their holiday displays set up, and the first few holiday commercials of the season are starting to creep into network programming rotations.

5 Tips For Creating a Publishing Schedule For Your Content

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Staying organized is one of the keys to your success in content marketing. At first, it can seem pretty easy, especially if you're only publishing a post per week. But over time, keeping track of all the content you are juggling can get pretty difficult.

5 Tips For Creating Valuable Blog Content

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Why are you creating a blog for your business? Is it because everyone says that's simply what you're supposed to do these day? It it just because you want to generate more traffic to your website and, subsequently, more sales leads? Is it only so that you have yet another outlet to promote all of your goods and services?

Develop Killer Landing Pages With These Tips and Tricks

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Your landing page is the place where people end up after clicking an advertisement or clicking a link in an article, eBook, or report of some kind that features your page. The point of implementing a landing page is to gain highly relevant leads for your business, no matter what type of business it is.

One Easy Way to Build Your Content Strategy

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Undoubtedly, you’ve heard just how important a content marketing strategy is to your success.

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