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Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

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Drawing in Your Audience in 2015

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As 2015 starts, you have the opportunity to reevaluate the way you craft blog posts in order to attract and retain more readers. While a strong content writing strategy can help you achieve your goal of attracting more readers in the new year, relevant and well-written content is not going to be read if it is not accompanied by an effective and alluring title. Getting blog title ideas that really work can be difficult, but being a successful content writer often depends on developing this skill. Establishing blog title ideas starts with the steps outlined below.

Are Mixed Messages Killing Your Content Marketing Efforts?

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Whether you are marketing through television, radio, or social media outlets, your brand is always in the forefront. Every message you send potential customers is representative of your company's business ethics, so each word needs to be planned carefully. But when trying to appease the general audience in order to draw attention to your brand, you may find that your messages are mixed throughout the different marketing platforms you use.

5 Secrets to Social Content That Sells

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Have you found it difficult to get traction on social media with your sales content? You're not the only one!

6 Email Marketing Techniques That Boost Click-Through Rates

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Email marketing is a tough sell for any company. Consumers are used to glazing over as they read through their email for the day, and only the most interesting or useful emails will be opened before they are deleted. Even if an email is opened, getting readers to click is another challenge. These six email marketing techniques are aimed at enticing readers to click through while encouraging them to share information for a greater return on your advertising investment.

Thinking About Outsourcing Content Creation? Here's How to Do it Right

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According to HubSpot's State of Inbound 2014 report, marketers who focus on blogging are 13 times more likely to achieve a positive return on their investment. We all know that content marketing works, now it's just a matter of figuring out how to make it work for you. Whether you're trying to get in the game but you don't have the time or the skills to write all that content, or you're trying to up your game by beefing up your blogs and online libraries, outsourcing your content creation is a smart move. 

4 Simple Ways to Make Old Content New Again

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Struggling to come up with ideas for new content? If you're pressed for time, sometimes the best answer is to make something old new again!

Essential Tools for Smart Content Development

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Whether you are a website owner, business manager, or marketing professional, you play a role of some kind in the development of content for your online marketing ventures.  While marketing professionals spend more time fiddling with the nuts and bolts of the content development process, business managers and website owners still have a vested interest in the success of their online content, so they are just as interested in making sure it delivers the appropriate message in a way that furthers their marketing goals.

5 Great Tips for Promoting Your Content on Twitter

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Creating great content is just one part of the equation for content marketing success. The next step is promoting that content effectively.

How to Get More People Reading Your Content

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Prospective clients sometimes ask me what is the point of publishing endless blog posts, downloadable ebooks and infographics when they get few readers and even fewer click-throughs. These days content has become an end in itself, as well as being the means to attract visitors to your website and generate sales leads. To get people to read your material, you need content promotion to create interest and awareness.  In effect, you need to use content to drum up interest in your content marketing. Here’s why (and how):

6 Easy Steps to Writing Great Titles for Great Content

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You spend a lot of time working on creating amazing content. How much time do you spend creating a title?

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