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Content Marketing Blog - News, Tips, and Strategies for Serious Content Marketers

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7 Secrets To Social Content That Sells

social content

Maintaining a strong presence on social media websites is not just a matter of posting regularly. Social content that is used for the creation of these posts needs to have the ability to sell your product or service to the target market.

Do You Have A Social Media Marketing Strategy?

social media marketing

You know that online marketing is essential to the success of your business, but does social media really play a role in successful online marketing? The truth is that websites like Facebook, Twitter and Pinterest offer a lucrative opportunity for businesses to gain exposure without having to invest heavily in social media marketing.

7 Creative Ways To Promote Your Marketing Content

content promotion

So you have a blog full of engaging, valuable content that effectively promotes your business. Your organic articles are bringing in some visitors via search engines. You’ve posted content promotion pieces on submission sites that seem to be getting hits. You have even managed to grab some traffic by commenting on blogs that are similar to yours. But if you’re like most online marketers, you’re looking for more.

Is Your Small Business Getting Results With Paid Ad Campaigns?

paid search

Advertisers spent $18.4 billion on paid search in 2013, up 9% from 2012 according to the IAB’s internet advertising revenue report for the year. But in the ever-evolving world of digital media rapid growth doesn’t necessarily mean it’s working, as some small business advertisers have found out the hard way.

5 Ways To Make Old Blog Content New Again

blog content

Making old blog content new again is a proven way to get the greatest impact from your content creation efforts. You can capture every ounce of marketing return on your investment of time and talent, and you can reach a broader audience with your best work.

6 Must-Have Components Of A Successful Content Marketing Plan

content marketing plan

Content marketing is bigger than ever, and most companies now know it’s an essential aspect of brand building and online presence. It’s still an evolving concept, however, which requires a carefully planned strategy and coordinated implementation to be successful. I recently compiled a content marketing plan for a client, and realized while doing so that there are 6 critical components necessary to get it right, regardless of the type of business you’re in.

Is Your Marketing Content Customer-Centric?

marketing content

If you're looking for ways to increase your customer base, as well as improve the relationship you have with your current customers, content marketing is a wonderful opportunity. However, most business owners misunderstand what the purpose of marketing content is. The result is an ongoing sales pitch, which is not the type of content you want to write when you're focusing on customer relationships.

5 Easy Ways To Share Your Marketing Content

content promotion

If you are creating regular, engaging content for your business blog, good work! You have taken a major step towards developing your website's visibility and authority online and are probably putting yourself far ahead of most competitors. But once you hit that publish key don’t let that be the end of your content promotion strategy.  Get that blog out into the world—it deserves some attention! 

Branded Content: Your Blog Is Key

branded content

When it comes to brand building, your blog is a key element. It allows you to set yourself up as an industry expert and help people with their problems and issues related to your field of expertise. Your blog is an excellent way to use branded content to engage with followers. 

Brand Marketing: Companies That Do It Right!

brand marketing

John Deere started with a better plow. Adolphus Busch started with a better way to brew beer. For Walt Disney it all started with a mouse. These business behemoths are global in their business scope today but they share one thing in common with all businesses--they had to start somewhere!

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