It seems like anyone who has a business or a blog is also a content marketer. In fact, up to 91 percent of B2B marketers now use content marketing. When a business does it right, content marketing drives traffic, generates quality leads, builds brand awareness and can be the enterprise’s social marketing lifeblood. When it sucks, you’re only adding to the online clutter that your target customer already sees in abundance. Creating sucky content wastes your time and, as you’ve learned, doesn’t bring you the ROI you want.