You've probably heard about the importance of SEO in your business blog content, but you're not exactly sure what that means. SEO stands for search engine optimization, and is the practice of using keywords and other attributes that help to push your blog posts and website higher in search results.
When writing content for SEO, there are several elements that you need to include in every single one of your new blog posts. Read on below to learn more about these elements and how to implement them on your blog.
Create an SEO-friendly URL by shortening it to include only the most important words and including your keyword within the first few words. Shorter URLs look better and are easier for users to remember than long URLs that include every single word in your article headline.
2. Article Headline
Writing your headline is a process all in its own. It's a life or death situation (or, more accurately in this case, click or scroll) that depends solely on how intriguing you can make your article headline.
In order to make it SEO-friendly, be sure to include your article's keyword as close to the beginning of your blog post as possible.
3. Use an H1 Tag for Headline
Using headings in your content helps your blog's readability. You should only use a single <h1> tag in each blog post, or else it will hurt your SEO ranking. This is why it should be reserved for your article headline.
4. Use H2 Tags for Subheadings
Your blog content should always be broken up into sections by subheadings. Wrap each subheading in an <h2> tag to help rank higher for SEO and to improve your blog's readability.
5. Image Alt Text
Make sure at least one of the images in your blog post (ideally your blog post graphic) includes your keyword in the image name before you even upload it. Then, put your blog post's headline (keyword included) in the Alt Text of every image.
6. First Paragraph
Place your keyword within the first paragraph of your blog post to trigger search engines' algorithms. You want to sprinkle it a few times within your content, but it's important to make sure it's input into the first paragraph as well when writing content for SEO.
7. Internal Links
Link back to old blog posts when you mention a topic you've written about previously. This helps your SEO because it shows that you have a lot of useful content, and it also helps get website visitors to stay on your site and click-through to other pages more.
8. Long-Form Content
Blog posts of 1,500 words or more actually tend to perform better, and they also rank higher on search engine result pages. Long-form content shows search engines that you are thorough in covering a topic, and they will want to send more users to your website over other shorter blog posts.
9. Responsive Website Design
Google punishes websites that don't have a mobile responsive design because it's not user friendly for people searching on smartphones and tablets. In 2017, it is imperative that your website is easily accessible and able to be used from a mobile device. This isn't only beneficial for SEO, but it also helps to keep users on your website. If someone clicks to your website and it won't load properly, or they can't find what they're looking for, they're going to click away--and they probably won't come back.
10. Social Sharing Buttons
Although this doesn't directly correlate to your ranking when creating content for SEO, it can still help in the long run. When you include social sharing buttons, it improves the chances of blog readers actually sharing your blog post. When more and more people share your blog post, it shows the search engines that your content is useful to others, which then improves your search engine ranking. When search engines can see that others find your blog post valuable, they want to show it to more people.
Writing content for SEO doesn't need to alter your blog writing process that much. You simply need to ensure that you're including each one of these SEO elements in each of your blog posts. The more content you create that has these elements in it, the more search engines will recognize your website and push you higher in search results.