Make Sure Your Content Agency Can Deliver the Content Specialties Your Business Needs
By now you know, or at least have heard, that content is a critical part of your marketing. It helps:
- Deliver your message
- Attract audience interest
- Boost traffic
- Increase conversions
Expert content for your landing pages, blog content, white papers, and more elevates every page of your website. An experienced content agency can bring you all the talent you need to develop and create a content marketing strategy that helps you take your business where you want it to go.
Quality Content Drives Marketing
The Internet’s a crowded place, and leading businesses know how valuable content is in reaching their audience. But it’s tough standing out. From targeting content to generating traffic and leads, brands big and small face similar marketing challenges. Turning to a digital content agency is a great solution for planning a strategy and finding the perfect writers for your brand.
- You can build a great content team that’s there when you need it. And when you're looking to scale up your marketing efforts, a content agency can quickly find the perfect people to add to your team.
- A content agency has access to creation and management tools you may not. This means you get the content you need created by writers best suited to your industry.
- You’ll save both time and money by outsourcing content creation to a professional service that understands the ever-evolving world of content marketing.
Not all writers, even great ones, are created equal. Some very good writers may not be a good fit for your project. If you want to attract the right candidates with the skill sets, you need to know the type of writing you’re looking for. Here’s a quick overview of the most frequently requested content specialties from a content agency.
1. Brand Specialists
As Google’s algorithms have changed so, too, have content requirements. While there’s no such thing as the “perfect” blog post length, the trend today is towards longer-form pieces that are similar to articles you might see in a magazine or newspaper. Writers of long-form content excel at constructing narratives, writing great headlines, and telling a brand’s story in an engaging way.
2. SEO Content Writers
Finding the keywords and phrases that help your content rank higher and drive qualified traffic is a specialized skill. Using them in authoritative content that Google wants to see and entertaining content that the audience wants to read is a highly-specialized skill. If you’re looking to get your website ranking up, an SEO content agency writer is what you need.
3. Technical Writers
The ability to make complex concepts easy to understand is an incredible talent. Thorough and detail-oriented, a technical writer is what you need for:
- How-to guides
- Product instructions
4. Lead Generation Writers
Want content that drives readers to take action? A lead generation writer understands selling methodologies and human psychology and uses that knowledge to create content that moves leads closer to a sale. They excel at creating landing pages, PPC ads, calls to action, and sales letters.
5. Subject Matter Experts
Most good writers can research an unfamiliar topic and write knowledgeably about it. But if you want someone with a deep understanding of your industry, it's a subject matter expert you need, especially if you're hoping to become an authority in your field. Because they are experts in their given industries, this type of writer is able to make correlations and deliver insights other writers might not. Use a subject matter expert for eBooks, white papers, executive briefs, and pillar pages.
6. Social Media Writers
The best social media writers make breezy writing look easy. But it takes a special talent to write social content that invites interaction and spurs conversation. And each social channel has its own idiosyncrasies, which this type of writer excels at. Social media writers are also skilled at extracting the right bits of longer content to repurpose into social content.
The Bottom Line about Content Agencies
Do some writers have multiple specialties? Yes, and that can be a great benefit to your overall content strategy. A content agency can help you find one or more writers who can handle all your content needs, ensuring a consistent tone and voice for your brand.
Partnering with a content agency is a great way to achieve your marketing goals more quickly and more cost effectively than you can on your own. It could turn out to be the best marketing investment you make. Want to learn more about how to choose a content agency? Check out our white paper, "Content Marketing Agencies - Look for these 10 Things Before Hiring."